How to create better lawyers profiles for SEO purposes by Nancy Slome
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Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search Social Media for Law Firms 2013 Conference September 19, 2013
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Transcript of How to create better lawyers profiles for SEO purposes by Nancy Slome
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Social Media for Law Firms 2013 Conference September 19, 2013
Which lawyer would you hire?
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Which lawyer would you hire?
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
A small law firm…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
25-lawyer firm with nearly 1,200 visitors/month
‘Search’ delivers significant traffic to their site
2/3 of the traffic comes from search engines
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
A very large law firm…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
AmLaw 100 firm with nearly 68,000 visitors/month
‘Search’ still delivers
2/3 of the traffic comes from search engines
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Typical résumé style lawyer bio
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Tip #1: Don’t bury the lede.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
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Tip #2: Don’t be obtuse.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
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Amy’s updated bio…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Tip #3: Start with the lawyer’s strongest and most relevant information.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
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Tip #4: Quickly convey the lawyer’s experience and the prospect’s pain points.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
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Tip #5: Use title tagging thoughtfully.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
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Tip #6: Update pages as often as feasible.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
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Final thoughts about social media and SEO…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Final thoughts about social media and SEO…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Quick recap + tips Only employ ‘White Hat’ SEO techniques. Remember: Roughly two-thirds of most law firm
website traffic comes from ‘search.’ Use the first paragraph of the lawyer’s bio to
SELL experience Accomplishments, pain points, then employment
history. Meta descriptions
A must for lawyer bios and practice areas Not fun, but doable If you don’t write ‘em, Google will!
Well written title tags help search results.Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Quick recap + tips Tip #1: Don’t bury the lede. Tip #2: Don’t be obtuse. Tip #3: Start with the lawyer’s strongest and
most relevant information. Tip #4: Quickly convey the lawyer’s
experience and the prospect’s pain points. Tip #5: Use title tagging thoughtfully. Tip #6: Update pages as often as feasible. More tips can be found on my blog:
www.1to1interactive.net/blog/ethical-seo
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
