HOW TO CREATE AND MARKET YOUR BRAND
description
Transcript of HOW TO CREATE AND MARKET YOUR BRAND
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HOW TO CREATE AND MARKET YOUR BRAND
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NAMING YOUR BRAND
Brand Identification: Communicating to your customer the vision
that you have for your product
Imagination: How your customer would imagine the use of your
product
Who is your customer: How they would relate to your product
Make your brand name memorable
Consideration to the font (typeface) and tag lines
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LOGOS
Communicates your image to the customer
Symbolizes the vision of your product
Relates to your brand name
Projects and inspires emotion (how it makes the customer feel)
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PACKAGING (Labeling - Hangtags - Bellybands - Wraps - Boxes)
Tells the story of your product
Makes brand promises
Stands out among competitors
How it will appear in the store
Cost considerations - Preparation of mock-ups
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PRICING YOUR BRAND
Brand values - Promotional - Full price - Luxury
Competitive considerations
Demographic study
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TRADEMARKS
Legal search
Protection
Credibility
Application Process - Name - Slogans – Logo
Cost considerations (legalzoom.com)
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CONSISTENCY & CONTINUITY
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ADVERTISING & PROMOTION
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PRODUCT DEVELOPMENT
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WEB PRESENCE
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SERVICE & TRAINING
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MEASURE
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SPEND WISELY – INVEST IN MARKETING
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HIRE PROS – YOUR TIME IS MORE VALUABLE
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COMMUNITY INVOLVEMENT
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PRO BONO – “THIS IS YOUR BRAIN ON DRUGS”
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Q&A
Thank you for attending!
Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields.
We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship.
If you are interested in Free Local Mentoring:1. Go to our site: www.sbscore.org2. Click in the green box: “Request a Meeting”3. Fill in the information requested, being as possible4. Click “Submit”5. You’re done. You’ve registered to receive mentoring services.If you are interested in discussing becoming a SCORE Counselor, go to:http://santabarbara.score.org/volunteer