How to Create and Manage A PPC Team
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Transcript of How to Create and Manage A PPC Team
The Trouble WithCrazy (Smart) People
@JeffAllenUTBest Tweet Gets A Beer
Analytical People Are Great.Data Stands No Chance Against Them.
Neither Do Decision Makers (Sometimes).
Being Right Reinforces Sense Making.
Increased Sense Making Leads To Wrong Interpretations.
Wrong Interpretation Leads To Frustration, Burn Out & Top Performers Leaving.
How Do We Stop The Madness?
FirstWhy Does This Matter?
Happy
Not Happy
112%
100%
Journal Of Labor Economics, 2014
Happy People are 12% More Productive
Happy
Not Happy
67.2%
60%
Journal Of Labor Economics, 2014
OK, It Looks More Like This…
Reasons Employees Quit1. Stability2. Comp3. Respect4. Health Benefits 5. Work-Life Balance
CEB, 2013
Reasons Employees Quit1. Stability2. Comp3. Respect4. Health Benefits 5. Work-Life Balance
CEB, 2013
People That Deserve To Be Happy
NowHow Do You Stop The Sense Making?
1. Encourage Clean Feedback.
2. Own How You’re Perceived & How You Perceive Others.
3. Be More Strategic.
How Would You Rate
Your Company’s Culture?
Tips For Getting Clean Feedback1. Ask For Feedback Often2. Ask Specific Questions3. React Honestly But Without
Emotion4. Take Action
I OBSERVED
Made Me THINK
That Made Me FEEL
So What I WANT
Own How You’re Perceived & How You Perceive Others.
Be More Strategic
Goal(S)
Resources
Behaviors
Jeff AllenHanapin Marketing@JeffAllenUT
Be Kind…Stop Making Sense!