Brand 'You' Marketing: How to Create a Winning Social Strategy
How To Create A Winning Social Media Strategy
-
Upload
northbound-social -
Category
Marketing
-
view
459 -
download
0
description
Transcript of How To Create A Winning Social Media Strategy
Create A Winning Social Media Strategy
• See what your competition is up to
• Is there a void in the social media world for your industry?
• Are people talking about you online?
• What are they saying?
• Can you turn these comments into a meaningful conversation?
• How much time can you commit to your campaign?
Prepare and Compare
Pick Your Team• Your team members
could and should come from different departments.
• Bring in people that understand marketing and customer service.
• You will probably need a graphic designer to create original imagery and content.
Create Measurable
GoalsWhat do you want to achieve?
Brand RecognitionLead GenerationCustomer Service
Brand Loyalty
• Now that you have goals you need to measure your efforts!
• Research available tools like Hootsuite, Sprout Social and Radian6.
• Choose the one that makes sense financially and delivers the data you need.
• Remember the most important tool? YOU and YOUR TEAM!
Pick the Right Tools
Target Your Audience!
• Figure out where your customers hang out online.
• Dedicate your resources to the networks they frequent the most.
• Measure all of your efforts!
• Optimize the time of day you post
• Optimize your content for each network
• Are photos working best on Facebook?
• Are your links on Twitter getting click throughs?
Create Content!• The most successful social media managers are content
creators not curators.
• Why send links to your competitors?
• Create engaging graphics, blog posts and share them everywhere!
• The more personal your content is the more your customers will connect with your brand.
• Avoid controversial topics such as religion or politics.
• Know what you are and keep to what you know!
Measure and Adapt!