by  Faisal  Hoque founder  of

HOW TO CREATE A CULTURE OF INNOVATION

“An  innova1ve  culture  begins  with  accep1ng  that  the  world  really  has  changed  and  being  open  to  more  changes  to  come.”

[Cover  image:  Flickr  user  Jameel  Winter]

•  It’s important to understand that sustained innovation is a journey, not a destination.

•  Discipline and innovation are not opposites, but complements.

•  Successful organizations manage innovation from concept to commercialization.

LISTEN “Members  of  an  organiza1on’s  internal  and  external  community  oDen  have  tremendous  insights  and  ideas  that  lead  to  new  innova1ons.”

1

UNDERSTAND “Who  your  actual  and  poten1al  customers  are,  what  they  want  and  need,  what  they  will  need,  and  why  those  needs  have  not  yet  been  met.”

2

ORGANIZE “Organize  the  resources  and  investments  needed  to  address  the  problem.”

3

CREATE “Create  an  environment  and  capability  for  innova1on  by  giving  the  team  the  ability  to  fail.”

4

EXPERIMENT “Experiment  and  learn  from  failure.  Conduct  many  experiments  in  parallel.”

5

LISTEN AGAIN “Listen  to  what  could  go  wrong,  but  don’t  let  the  devil’s  advocate  take  control.”

6

DESIGN “Design  the  concepts  to  address  customer-­‐centric  values  like  cost,  intui1ve  use,  ease  of  change,  and  sense  of  enhancement.”

7

IMPLEMENT “Implement  the  final  go/no-­‐go  decision.  Consolidate  or  eliminate  compe1ng  alterna1ves  to  a  manageable  number.”

8

About Me Founder  of  Shadoka  and  other  companies.  Shadoka  enables  entrepreneurship,  growth,  and  social  impact.  

Formerly  of  GE  and  other  global  brands.  Author  of  several  books,  including  Everything  Connects  –  How  to  Transform  and  Lead  in  the  Age  of  Crea<vity,  Innova<on  and  Sustainability  (McGraw  Hill,  Spring  2014)  and  Survive  to  Thrive  –  27  Prac<ces  of  Resilient  Entrepreneurs,  Innovators,  And  Leaders  (Mo1va1onal  Press,  2015).

Follow  me  @faisal_hoque.

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