How to create a cult following for your product on facebook and twitter

How to Create A Cult Following for Your Product On Facebook & Twitter

Cindy Lin | August 2010

Today’s Discussion

• What does it mean by having a cult following?• How does that translate into your brand?• Leverage your WHUFFIE• -> Build better relationships -> That leads to buying customers -> Who will come back over and over and -> become your SALES TEAM

All Rights Reserved 2009 Cindy Lin | www.staged4more.com | www.ecojoekits.com

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EXCITEMENT

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EMOTIONALPhoto credit: Ali Brohi on flickr

1 BRAND. + LEGS

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oOOMPH

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EVERYWHERE

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105+ Million

Users in US 29.6MillionSmall

BusinessesIn US

700,000+ local businesses have active Pages*Based on 2009 stats

Average user has 130 friends on the site

Average user spends more than 55 minutes per day on Facebook

*Based on 2009 stats

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INDIVIDUAL ENGAGEMENT

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COMMUNITY

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ARMY OF FANS

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A CLICK OF THE MOUSE

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WORD OF MOUTH

Vanity URL

Landing Page

Custom Tabs

Promotions + Contests

Status Update

Branded Virtual Gifts

Import Your Blog

Widgets

Fan Badges

Insights

Advertising

Advertising (con’t)

Use Your WHUFFIE

Photo credit: Tara Hunt of The Whuffie Factor

Instead of $$$

Credit: Tara Hunt of The Whuffie Factor

Whuffie =


Social Capital


= reputation


connections


influence


Access to resources/ talent/ more connections


Favors added up[reciprocity]


Publicly known accomplishments


Level of TRUST


Etc.


Status Update

AMPLIFY

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HUH?

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BRAND enforcement

BRAND engagement

BRAND transparency

BRAND rep management


FINAL WORDS

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HAVE FUN!


the end.

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[email protected]@ecojoekits.com

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How to create a cult following for your product on facebook and twitter

Self Improvement

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