How to conduct a competitive analysis based on search
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Transcript of How to conduct a competitive analysis based on search
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How to conduct a quick Competitive Analysis
based on Search
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Do you ever wonder…
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…how are we performing in search?
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…who are the competitors entering our market?
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…what is their search marketing strategy?
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… then you should conduct a
Competitive Analysis !
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Competitive Analysis with InsideIndustry
Here are the 5 steps to follow…
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1. Find out where you stand
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First, type in the domain that you are interested in monitoring.
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Market & Keyword position
Discover all industries and categories where your selected domain ranks, as well as the keywords for each market where the domain is visible.
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Market position - HooshRank
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2. Identify your top competitors
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Share of Search
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Visibility drivers – Paid & Organic
Where are your competitors getting their visibility - through paid search ads or organic optimization?
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3. Spot the winners & losers
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10 domains that have gained or lost the most visibility in the 3 week time frame.
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4. Keep an eye on the newcomers in your market
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5. Stay up-to-date
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Define alerts
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try InsideIndustry Free4Ever
“A powerful online industry intelligence tool, perfect for basic and advanced research about search visibility and reporting to executives during weekly meetings. “
FREE competitive intelligence from search
Covers 8 countries and 26 different industries.
Crawls Google multiple times a day.
Includes the most searched & competitive head keywords for each category.
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No technical setup No download necessary No credit card required
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