How to Choose the Best

For Your Business

Presented by

Social Networks

OVERVIEW

Setting GoalsCommon Social Media Goals, Goal Setting Basics, Examples

Know Your CompanyMission, Strengths, Time, Budget

Know Your CustomersDemographics, Habits, Preferences

6 Social NetworksFacebook, Twitter, Pinterest, Google+, LinkedIn, YouTube

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Top Social Media Goals

Relationship Building - Grow and nourish communities of warm leads. Build authority, trust, and confidence.

Brand Exposure - Build brand awareness through networking and link sharing to drive traffic to your website.

Customer Service - Respond to conversations already going on about your industry, your competitors, and your business.

Data Collection - Using social networking to have discussions with your customers and get to know them better.

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Goal Setting Basics

SMART - Specific, Measurable, Achievable, Realistic, Timely➔ Which of the top 4 goals are you targeting?➔ What change are you trying to create? ➔ Can you quantify the change?➔ What is your deadline?

Benchmarks ➔ Your competition➔ Your industry➔ Your company history

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Don’t

“Increase email list sign ups through social media

channels by 100 names by January 30, 2013.”

“Increase website traffic referred from Facebook by

25% by June 1, 2014.”

Do

“Get more likes.”

“Post twice a day everyday for 1 month.”

“Get retweeted.”

“Create 5 pin boards.”

Example Goals

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Know Your Company

Mission - Why do you what you do? What are the long term effects you’d like to create?

Strengths - Consider the resources you have to share. Are they images, text, audio, video, or some combination? What activities energize you? What activities drain you?

Time - Consider the time it will take to create the content appropriate for each network.

Budget - Organically break into markets or buy your way in to speed up the process.

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Know Your Customers

Demographic View - Age, gender, location, income, and education level can all be good indicators for choosing the best network for your business.

Habits/Personality - How frequently do your customers go online? How much time do they have for browsing content? Which networks are your customers already using?

Learning Preference - Do you customers have a preference when it comes to content? Certain networks allow for variety while others require images or videos.

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Data provided by AddShoppers which relies on tracking code embedded on thousands of retailers' websites worldwide to determine whether sales revenue can be attributed to a referral from a social media site. Source: http://www.businessinsider.com/twitter-and-pinterest-in-social-commerce-2013-10#ixzz2jBMbg4ft

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1,260,000,000

Unique Monthly Visitors: 1 Billion

1,000,000,000

409Average Monthly Time: 409 Minutes

Dominant Demographic: Men, 18-25.

Good to Know:

★ 15 Million Facebook Business Pages

★ 751 Million Mobile Users

★ All content welcomed, images and videos are encouraged.

Key Actions:

★ Create a Business Page

★ Likes, Shares, Comments

★ Join Groups, Like Pages as Your Pagemmmsocialmedia.com

500,000,000

Unique Monthly Visitors: 250,000,000

250,000,000

89Average Monthly Time: 89 Minutes

Dominant Demographic: Women, 26-34

Good to Know:

★ 43% Tweet on Mobile

★ 55% of Users are 35 or older

Key Actions:

★ Retweet, Favorite, Mention @mmmsocialmedia

★ #Hashtags

★ Twitter Lists

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343,000,000

Unique Monthly Visitors: 65,000,000

65,000,000

3Average Monthly Time: 3 Minutes

Dominant Demographic: Men, 26-34

Good to Know:

★ Posts are Searchable (SEO)

★ Over 50,000 Communities

Key Actions:

★ Create a Business Page

★ +1, Comment, Add to Circle/Follow

★ Join Communities

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238,000,000

Unique Monthly Visitors: 110,000,000

110,000,000

21Average Monthly Time: 21 Minutes

Dominant Demographic: Men, 26-34

Good to Know:

★ 3 Million Business Pages

★ 1.5 Million Groups

Key Actions:

★ Create a Business Page

★ Connect, Endorse, Recommend

★ Join Groups

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70,000,000

Unique Monthly Visitors: 85,000,000

85,500,000

409Average Monthly Time: 409 Minutes

Dominant Demographic: Women, 26-44

Good to Know:

★ 4th Largest Traffic Source in the World

★ Generates more revenue per click

Key Actions:

★ Open a Business Account for access to analytics

★ Pin, Repin, Like, Send

★ Join Group Boards

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1,000,000,000

Unique Monthly Visitors: 1 Billion

1,000,000,000

Good to Know:

★ Number 2 search engine in the world

★ 4 Billion hours of video viewed daily

★ 1 hour of video is uploaded to YouTube every second

★ YouTube mobile gets over 600 million views a day

★ Nearly 1 of every 2 people on the Internet visits YouTube

Key Actions:

★ Create a Channel/Profile

★ Views, Like, Comment

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SUMMARY

Set GoalsWhy are you using social media for marketing?

What results will you track?

Know Your CompanyWhat content assets does your business have?

Know Your CustomersWhere are your customers?

What transformation are you promising?

Choose Social NetworksStart with 1 primary and 1 secondary

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The End

For more social media and business marketing presentations, check out our page at slideshare.

net/mmmsocialmedia.

Connect with us for convenient and useful tips:

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Unique Monthly Visitorshttp://www.ebizmba.com/articles/social-networking-websites

Time Spent on Sitehttp://www.mediabistro.com/alltwitter/social-media-users_b22556

YouTube Facts - http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#MhIeBoOzMkocs28a.99

Social Share E-Commerce Informationhttp://www.businessinsider.com/twitter-and-pinterest-in-social-commerce-2013-

10#ixzz2jBMbg4ft

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