How to choose and use tools as efficiently as possible
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How to choose and use SEO tools as efficiently as possible
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Transcript of How to choose and use tools as efficiently as possible
How to choose and use SEO tools
as efficiently as possible
More than 200 tools
How many do I use?
Erm…Only 5…
v
Make the right investments to save money by defining your
needs and solving your problems with as few tools as
possible.
One thousand songs in my pocket
iPod
Steve Jobs had an amazing ability to frame
the problem.
Lots of tools
Lots of preferences
How to understand problems so you invest your money efficiently?
3-step process:
1. Tools people use now2. Who we’ll be using tools3. Identify the problems
Simple questionnaire
Google has a Free toolGoogle Forms
Identifying problems
Interviews
If I had only one hour to save the
world, I would spend 55 mins to define the problem and 5 mins finding the
solution.
You need problems, not solutions
Questions to ask:
• What is the most consuming in your work? Why?• What is the most difficult in your work? Why?• What routine work do you do on
daily/weekly/monthly basis?• Did you try to solve it? How exactly?
Selecting the right tool
Marketing is done to manipulate your impression.
To understand the true value of a tool, look past their promotion
Questions that need answers:
• All in one or many tools?• Data quality?• Tool’s stability?• Difference between tools?• Getting your money’s worth?• Data = good? Up-to-date?• Easy to make reports and presentations for clients? • Usability and customization options?
I know the other side
Can I rely on the Data?
? ?
? ?
There are two options
Having your own backend means
Just taking data from someone else
What’s the difference between having your own backend and using other
providers data?
With the third party data providers can’t control the process
fully.
Even tool’s’
experts fail to …
Usability
Which burger has the best taste
Steps to follow:
• Choose employees (those who use tools)• Give specific tasks (that are related to
their current duties)• Get feedback with a score sheet• Make a decision
Sample of Score Sheet
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
Alextachalova.com / DigitalOlympus.net
Thank you!
