5 Tips And Tools To Take Your Personal

Brand To The Next Level

How To Build Your Personal Brand In Your Early 20s

A clear, tactical guide to getting started.

@mitchrobs

Who Am I?

Founder, ResumeRuby.com

Mitch Robinson

Building a personal brand is like building any

other brand.

You first have to ask yourself - what specific audience am I looking to build a reputation with?

Is there a crowd that is starving for more quality content, insights, and help in your industry?

There are a ton of social networks out there.

Find Your Starving Crowd

Find them. Check social networks, niche blogs, meetups.

Listen, listen, listen, listen, take notes & engage.

Find Your Starving Crowd

Remember: you are not an expert. You are not a guru. For now, just listen closely and provide value when possible.

Don’t go in for the kill right away.

Find Your Starving Crowd

So, Then What?

Well, everyone needs to start somewhere.

Set up a blog or a home-base on a social network - somewhere to build your personal brand.

(on weebly, medium, youtube, squarespace, blogger, tumblr, wordpress, WHEREVER - just capture the compounding effects)

Here are 5 tactics to build your audience from the ground-up. No more excuses ;)

1. Export your LinkedIn contacts

Use your current network and email those who

are in your target market with a piece of content they’ll genuinely find

valuable (not made by you).

Then, at the bottom of your email, write:

“PS - If you’re looking for more content like this,

check out my new XYZ here.”

1. Export your LinkedIn contacts

2. Write a super-specific piece of content

Like:“3 things all incoming freshman at Princeton need to

know about getting internships.”

Why?We’ll be targeting them with facebook dark posts.

2. Write a super-specific piece of content

Set up a Facebook fanpage for your brand and create an unpublished “dark” post - and target that audience.

You can get the cost per click down to 0.03 cents with crazy specific content. Now you’re driving traffic to your page to

jumpstart your page - for cheap.

For more help: http://bit.ly/unpubfbpost

2. Write a super-specific piece of content

Repeat with another audience.

Twitter is an incredible place to find people already talking about your subject.

Go out and have A TON of discussions. Don’t promote your brand too much, build it by being authentic and by acting like a

real freakin’ person.

3. search.twitter.com

- Write a reply-post to their article. - Feature them in an infographic - Offer to help do grunt work - Expect nothing in return

4. Reach Out To Other Content Producers, And Offer Free Help

If you need help getting any emails, check this out.

Use canva.com to create great graphics to post and leverage on

your social media channels. It always makes it easier if you look

that part.

5. Use Canva to Build Great Design Assets For Yourself

Look, building up a personal brand is a long-term game. It can be a great way to learn, grow, and stand out.

Keep at it, and keep your head up. Receive honest, clear feedback whenever possible.

If you’re looking for more tools and tricks, check these out.