How to Build Better Apps in 4 Steps

25
www.Fliplet.com Better apps in 4 steps Ian Broom, CEO Tony Wu, Head of Design

Transcript of How to Build Better Apps in 4 Steps

www.Fliplet.com

Better apps in 4 steps

Ian Broom, CEO

Tony Wu, Head of Design

www.Fliplet.com

What we will cover

Using these steps will enable you to efficiently analyse new app ideas.

We will not cover how to design screens or how to build your app

(Although Fliplet does have a 30 day free trial)

www.Fliplet.com

1. Purpose

What is your app’s purpose?

www.Fliplet.com

1. Purpose

What is your app’s purpose?

Examples:

1. An app to promote our latest product

2. Fliplet Insights needs an app for its event

www.Fliplet.com

1. Purpose

What is your app’s purpose?

Task: Write down 1 sentence that describes your app’s purpose.

5 min

www.Fliplet.com

2. Benefits

What benefits will your app offer?

www.Fliplet.com

2. Benefits

What benefits will your app offer?

Example 1 – ‘An app to promote our latest product’ could include:• Distribute product information• Generate sales leads• Product information is always up to date

www.Fliplet.com

2. Benefits

What benefits will your app offer?

Example 2 – Fliplet Insights needs an app for its event• Keep attendees informed of the event

agenda• Access the events presentations after the

event• Enable easy registration

www.Fliplet.com

2. Benefits

What benefits will your app offer?

Task: Write down the benefits your app will offer to its users.

7 min

www.Fliplet.com

3. Features

What features does your app need?

www.Fliplet.com

3. Features

What features does your app need?

Example1 - An app to promote our latest product• Content & images• PDF file viewing• Video playback

www.Fliplet.com

3. Features

What features does your app need?

Example 2 - Fliplet Insights needs an app for its event• Agenda• Map of the venue• Registration form

www.Fliplet.com

3. Features

What features does your app need?

Task: Write down the main features your app will need to deliver its benefits

7 min

www.Fliplet.com

4. Flow

What will people experience when using your app?

www.Fliplet.com

4. Flow

What will people experience when using your app?

Example 1 - An app to promote our latest product

www.Fliplet.com

4. Flow – Example 1

List of products screen

Product detail screen

Product pages include PDFs,

image gallery & video.

www.Fliplet.com

4. Flow

What will people experience when using your app?

Example 2 - Fliplet Insights needs an app for its event

www.Fliplet.com

4. Flow – Example 2

Menu

Agenda Venue with a map Register with a form

www.Fliplet.com

4. Flow

What will people experience when using your app?

Task: Write down the flow of screens or information your app will include.

10 min

www.Fliplet.com

4. Flow

Common elements of mobile apps:

1. Does your app explain itself?1. What does your app do?

2. When should I use your app?

3. How do I use your app?

2. How will your users give you feedback?

www.Fliplet.com

4. Flow – Example 2 (updated)

Introduction&

Menu

Agenda Venue with a map

Register with a form Feedback form

www.Fliplet.com

4. Flow

Task: Update your flow to include the above elements if

you need to.

5 min

Common elements of mobile apps:

1. Does your app explain itself?1. What does your app do?

2. When should I use your app?

3. How do I use your app?

2. How will your users give you feedback?

www.Fliplet.com

Summary

1. What is your app’s Purpose?

2. What Benefits will your app offer?

3. What Features does your app need?

4. What is the Flow of your app?

Purpose – Benefits – Features – Flow

www.Fliplet.com

Q & A

Ian Broom [email protected]

Tony Wu [email protected]

www.Fliplet.com

Thank you for attendingDon’t forget the Fliplet Insights