How To Build A Successful Relationship With Your Agents [Rezdy Academy Webinar]
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Transcript of How To Build A Successful Relationship With Your Agents [Rezdy Academy Webinar]
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10th June, 2014Starts at 10am AEST
How To Build A Successful Relationship With Your Agents
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Kim BeresfordCustomer Success Manager, [email protected]
WEBINAR PRESENTER
Christabelle TaniMarketing Manager, [email protected]
WEBINAR MODERATOR
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Type your comments and questions into this box.We will address it at the end of the webinar.
On Twitter use the hashtag #rezdyacademy
JOINING IN TODAY
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Good relationships with your agents are necessary for successful distribution
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How many agents do you work with?
● 1-3● 4 or more● None (yet!)
POLL:
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AGENDAFinding the right agents to work with
2
3
Defining your terms of trade
Managing ongoing bookings
1
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YOU MIGHT BE THINKING...
I don’t need to plan out my agent relationships… I’ll just approach potential
partners and see how I go!
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
THE CUSTOMER
IS KING
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
WHAT AGENTS LOOK FOR
Solid reputation - quality product
Good communications
Good product education
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
WHAT YOU SHOULD LOOK FOR
FINANCIAL STABILITY
Good credit rating
Good financial resources
1
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
RELEVANT EXPERIENCE
Selling similar tours or activities
Know how to market to your ideal customer base
2
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
BUSINESS MANAGEMENT SKILLS
Business has been up and running for some time
Examples of successful relationships with partners like you
3
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
ADEQUATE RESOURCES
The right technology
Enough staff
4
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
PRODUCT MIX
Can give you sales projections
Genuinely interested in your success
5
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
SALES CAPABILITY
Policies that motivate staff
Good staff training
6
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1 - FINDING THE RIGHT AGENTS TO WORK WITH
PROMOTIONAL EXPERTISE
Clear marketing budget & plan
Good network contacts
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→ Product range→ Marketing materials→ Market→ Commission rate sheet→ Delivery→ Booking management→ Reporting→ Troubleshooting
2 - DEFINING YOUR TERMS OF TRADE
AGENT-SUPPLIER AGREEMENT
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3 - MANAGING ONGOING BOOKINGS
ADD AN AGENT TO REZDY
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3 - MANAGING ONGOING BOOKINGS
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3 - MANAGING ONGOING BOOKINGS
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3 - MANAGING ONGOING BOOKINGS
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3 - MANAGING ONGOING BOOKINGS
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3 - MANAGING ONGOING BOOKINGS
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3 - MANAGING ONGOING BOOKINGS
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3 - MANAGING ONGOING BOOKINGS
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NEXT STEPS1
2 Add an agent to RezdyFull Tutorial: https://support.rezdy.com/entries/29398370-Invite-Agents
3 Create a sales report of your Partners in RezdyFull Tutorial: https://support.rezdy.com/entries/28921634-Sales-Report-Orders
Build a Partners Catalog with RezdyFull Tutorial: https://support.rezdy.com/entries/30031964-Share-your-Products-with-an-Agent
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