How to Build a Successful Blog
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Transcript of How to Build a Successful Blog
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How To Build A
Successful Blog.
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Who Is Matthew Woodward?• Started creating content at 13 years old
• No idea you could make money online
• Successful corporate online marketer
• Took the leap in 2010
• Built a 6 figure blog in 14 months
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The Blogs 2 Year Success.
Year 1632,452 page views
572,763 YouTube minutes
$73,334.09 profit
Year 24,074,648 page views
2,220,877 YouTube minutes
$147,946.14 profit
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Traffic Growth.
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“With your help I have doubled turnover month on month every month for 5 months”
“Your website gave me the opportunity to work for myself”
“I took my conversion rate from 1% to 5% with your tutorials”
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Why Start The Blog?• Followed my passion
• Wealth of knowledge to share
• Only a few blogs published high quality posts
• A lot of misinformation
• Opportunity
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Defining Your Blog/Sites Purpose.• What is the point of your site?
• What do you want other people to say about it?
• I defined my blogs purpose as-
“When people ask for help on a forum, my tutorials will be shared to help”
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Preparation Is Victory!
Good logo & branding
Content strategy
Promotion strategy
Setup to extract value
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Logo & Branding.• Helps people to remember you
• Sets you apart from the competition
• Strong brand colours
• Personal logo
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Content Strategy.• Find out what people want & give it to them
• Create content that solves problems
• Make it the very best content on the web
• Find 5 common problems on forums in your niche
• Solve those problems!
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Promotion Strategy.• Keep It Simple Stupid
• Live where your audience lives
• Engage people by solving their problems
• Become part of the community!
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Tone Of Voice.• Tell it like it is
• Get straight to the point
• Don’t hide behind business talk
• Show your personality
• Short & punchy
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What Is Value?
Affiliate clicks & sales
New traffic from content sharing
User generated content
Social shares
Subscription
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Prioritising Value.1. A full time subscription
2. Social shares (Google+ / Twitter etc)
3. User generated content (comment, forum post, post idea)
4. New traffic by sharing content with others
5. Affiliate clicks & sales
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Subscribers Are King!• Builds relationships
• Drives constant traffic
• User generated content
• New social shares
• Steady flow of profit
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Getting Subscribers.
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Subscriber Value.
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Email Engagement Sequence.• Welcome message
• Relationship builders
• Content ideas
• Testimonials
• Breathes life into old content
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Social Shares.• Make sharing visible
• Social lockers – exclusive resources, videos, PDF’s
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Create A Forum.• User generated content
• Creates community
• Long tail search traffic
• 15,125 users / 4,892 posts
• 424,571 page views
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Launch With A Bang.
6 parts series took 100-120 hours to create
Tiered link building was a hot topic
Published free of charge
170,513 visitors - 704,109 minutes watched = 1 year 4 months
$63,064.05 commission
Engaged audience directly
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Types Of Content.• Tutorials / Case studies• Solve peoples problems• Teacher / student relationships• Shareable
• Product Reviews• Step by step usage• Profitable
• Competitions• Brings new visitors• Builds email list
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Types Of Content.• Controversial • Majestic SEO • WP-Engine• Go viral
• Regular Features• Income reports• Income report roundup• What I have read
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Rinse & Repeat.• Keep it simple
• Publish regularly
• Stick to your content strategy
• Stick to your promotion strategy
• Listen to your readers
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Wrapping It Up.• Spend time planning & preparing
• Setup your blog to extract value
• Create the very best content on the web
• Find out what people want – give it to them
• Keep it simple!
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Affiliate Summit Resources.
www.MatthewWoodward.co.uk/ASE14