How do you build a strong employer brand? (Startup Safary 2016)
How to build a startup
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Transcript of How to build a startup
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How to build a startupMarcus Kuhn – Co-Founder & [email protected]; +41 (0)76 378 51 33
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Our story
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March 2009
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Lets make address books hassle free!
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July 2009
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December 2009
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Aggregate
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March 2010
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Import & Export
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September 2010
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December 2010
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March 2011
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March 2011
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Connectors...
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September 2011
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Funding
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Team
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So...
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Do
Talk Show Experiment
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Don’t
HideOver-
Engineer
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How did we do it?
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22
Lean as in Efficient
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Engine of Growth
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Collecting data from Day 1
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«Rapid» Prototyping
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Standing on the shoulders of giants
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BootstrappingFlickr : osmium
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18 monthsCHF 70’000
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No salaries / No luxuries
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Don’t spend money(on unnecessary things)
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Don’t pay (only) with money
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Costs are not really a factor in building a prototype anymore.
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Engineering DesignServer Software
Pay per use Pay per usePay per use Free
Resources (as a Service)
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Some of the smartest people working for you (for free)
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Virtual Team
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Almost in one room
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Services we use
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So...
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Do
Lean Reuse Save
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Don’t
HideOver-
Engineer
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41
Questions?