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How to Build a Company Page

February 6, 2013

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Agenda:

Company Page ElementsRequirementsSetting up a Company Page Overview Tab

Products & Services Product Pages

Sending UpdatesReporting

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Company Page Elements

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Careers Tab

Overview Tab Products & Services Tab Product Detail Page

Analytics Tab (not pictured)

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Company pages are self serve

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Requirements

You can add a new Company Page or edit the existing Company Page only ifyou meet all of the following requirements:

1. You are a current company employee AND your position is on your profile2. A company email address is one of the confirmed email addresses on your

LI account

3. Your companys email domain is unique to the company 4. Your profile strength is listed as Intermediate or All Star5. You must have double-digit connections

Note : Common email domains like yahoo.com, gmail.com, and hotmail.com

can't be used when creating a company page because they're not unique toan individual company.

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Populate Overview Tab

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1. Select Language2. Designate Admins

1. select up to 25 individual connections as adminsor grant permissions to all employees with yourcompany email domain

3. Upload an hero image1. PNG, JPEG, or GIF; max size 2 MB.2. Image sizes 646x220 and 50x50 pixels

4. Upload Logo1. PNG, JPEG, or GIF; max size 2 MB.2. Note: Image will be resized to fit 100x60 pixels

5. Add Company Description6. Add Specialties7. Fill out Company Specifics

1. Company Type2. Company Size3. Company URL4. Industry5. Operating Status6. Year Founded7. Company Locations (add up to 5)

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Add Products & Services

Select Add a product orservice from the Admin Tooldropdown

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P&S Edit Mode Admin Tool P&S Finished Product

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content adapts to yourdefined audience

Up to 30 views

Feature products specificto defined audiences

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Companies can communicate directly with theirfollowers by sending Status Updates

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Send a Status Update from the Overview Tab

Enter your message foryour follower

Select whether it willappear in all FollowerNUS feeds or go to atargeted audience

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All targeting options matchLinkedIn Ads criteria

Making no selectionsassumes all are targeted

Selecting segments in the target audience window

Choose all followers orexclude employees. There isno employee only option.

Displays targeted followerand total follower counts

A minimum of 100followers is required in thetarget selects to create asegment

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Refreshed daily

Updates stay on thepage for 40 days or upto most recent 25,whichever comes first

Find individual Update statistics on the Overview tab

All updates appear onthe Company Page,including updates thatare targeted to specificaudiences

Pin one post to the top(optional)

[Admin view]

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Admin View of Overview Tab

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Clicking on targetedaudience reveals

targeting that wasutilized.

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Pin an Update to the top of Update Stream

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And heres the featuredUpdate in the updatestream. Click the redarrow to un-pin it.

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Companies can distribute rich media content tomake Updates more interesting for followers

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3Update appears on the Company Page

Select the file from your computer & Click Share

Click the paperclip to attach a rich media file to your company status update

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Rich Media Update Specs

Suppo r ted Form ats : Images: jpg, png, gifPresenta t ions : pdf, ppt, pps, pptx, ppsx, pot, potx(Powerpoint); odp (OpenOffice)Document s : pdf, doc, docx, rtf (MSOffice); odt,ods(OpenOffice); Apple iWork Pages

Support for single file upload only

File Size

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Admins can access Page and Follower statisticstabs to learn more about who is visiting and

engaging

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Accessing Company Page statistics

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Click on the Follower andPage Insights links or usethe Edit drop down toaccess statistics aboutyour Company Page

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Follow and Page Insights tabs

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Follower Statistics Page Statistics