"How to build a community around your startup" - Bram Kanstein - How To Web 2015
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Transcript of "How to build a community around your startup" - Bram Kanstein - How To Web 2015
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How to build a community around your startup.
BRAMKANSTEIN
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80’s Kid90’s Internet Explorer
BRAMKANSTEIN
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Community ManagerThe best new products, every day.
BRAMKANSTEIN
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CreatorA curated directory of 400 resources
and tools to help you build your Startup.
BRAMKANSTEIN
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Are you building a product right now?The best time to find and gather an early community is
YESTERDAY
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Nobody cares you are building a product.
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‣ Betalist.com‣ StartupLi.st ‣ Facebook groups‣ SubReddits‣ Niche forums‣ Niche newsletters
FINDING PEOPLE THAT COULD CARE
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Do things that don’t scale.
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@bramk
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During the first 18 months of Product HuntI was the #2 influencer on the entire site.
INFLUENCER
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#1 HUNTS
‣ Huge traffic spikes‣ A lot of feedback‣ More (news) coverage‣ New users/customers‣ Interested investors
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This made me want to build something
myself! BRAMKANSTEIN
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But what?
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A curated directory of resources and tools to help you build your
Startup.BRAMKANSTEIN
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USING MY EARLY COMMUNITY
‣ 600 e-mail subscribers‣ Give and ask‣ Two e-mails ⌲ 80 replies
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HACK YOUR WAY TO OTHER PEOPLE
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3, 2,1…
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LAUNCH STRATEGY
‣ Product Hunt‣ Early community via e-mail‣ /r/entrepreneur‣ Targeted Facebook groups‣ Personal e-mails‣ [email protected]
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AFTER 48 HOURS
‣ 35K unique visitors‣ 230K pageviews ‣ 680+ Twitter mentions‣ 1400+ social shares ‣ 524 Likes / 729 Followers‣ 1140 new newsletter subscribers‣ 250+ emails
BRAMKANSTEIN
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KEY TAKEAWAYS
‣ Find an early community‣ Build in public‣ Make it personal‣ Have a systematic approach‣ Show humility
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“Make people careby letting them join
your adventure.”BRAMKANSTEIN