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How to Broadcast Your Business on YouTube (Hunter Walk)
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Transcript of How to Broadcast Your Business on YouTube (Hunter Walk)
Google Confidential and Proprietary
Your YouTube advertising strategy
Hunter Walk, Director of Product Management
content
YouTube Confidential and Proprietary
YouTube 2010
• World’s third largest website
• 1b+ video playbacks each day
• 24+ hrs of new video uploaded every minute
• World’s second largest search engine
• Hundreds of millions of users worldwide
YouTube Confidential and Proprietary
What’s a content strategy?
Create something people want to watch
- or -
Help others create content for you
YouTube Confidential and Proprietary
Everyone says “be authentic”
link
YouTube Confidential and Proprietary
Create Content: Basics
• A YouTube channel
• Upload - demos, behind the scenes, interviews - real stuff, funny stuff - be yourself
• Topical - how does your product relate to what people are talking about/searching about now?
• Lay on the metadata - description, tags
• Participate in your community
YouTube Confidential and Proprietary
Create Content : Pro Tips
• Get an anchor video – shoot for ~5k+ views. This will help you surface in search and related videos leading to more organic traffic.
• Cross-promote on FB, Twitter, your site
• Use Promote Your Video = get a custom overlay w/ a clickable link = improve your conversion funnel!
YouTube Confidential and Proprietary
YouTube Confidential and Proprietary
Smule CEO: "youtube 'been vedy vedy good to smule"
link
YouTube Confidential and Proprietary
Not just “funny” or B2C
300+ videos
6,000 views/day
“that’s roughly equivalent to 35 hyper-efficient sales reps on the phone”
- Jamie Grenney, Senior Director of Social Media Strategy at Salesforce.com
YouTube Confidential and Proprietary
Look for opportunities to be responsive
link
YouTube Confidential and Proprietary
Link
YouTube Confidential and Proprietary
HELP OTHERS CREATE CONTENT FOR YOU
YouTube Confidential and Proprietary
Recent Case StudiesThe Concept
YouTube Confidential and Proprietary
What is it?What is it?
How does it work?
The Step-by-Step Process
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YouTube Confidential and Proprietary
15
Partners
YouTube Confidential and Proprietary
THANKS!
Q&A…..