How to Best Utilize Location-Based Media for Business
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Transcript of How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
October 3, 2011
Webster LewinSVP, Director of Digital Innovation and StrategyMSLGROUP Americas
Joe MeyerCEOHopStop
Hussain Ismail Director, Social MediaLive Nation
How big is Location based media?How big is Location based media?
How many people use location
Source: The Pew Research Center’s Internet & American Life Project, 5/2011
20 MM mobile subscribers use social networking check-in services
Source: comScore, Sept. 2011
20.0 Million Consumers, 8.6% of the Mobile Audience, used Social Networking Check-in Services
However, over 20% of smartphone users check in
20.0 Million Consumers, 8.6% of the Mobile Audience, used Social Networking Check-in Services
However, over 20% of smartphone users check in
28% of consumers who access Social Networking Sites also used Check-in Services
Nearly 30% growth among smartphone users in the past 5 months
28% of consumers who access Social Networking Sites also used Check-in Services
Nearly 30% growth among smartphone users in the past 5 months
Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise
Foursquare is one of the earliest Location Based/Check-in Services which gained popularity, and it continues to rise
138%
Data: Three Month Avg ending Jul 2011
Source: comScore MobiLens US
42 MM smartphone users access maps
Growth of mobile maps usage among smartphone users
Source: comScore, Sept. 2011
51% of smartphone users use maps at least
once a month
Over 51% growth among smartphone users in the past 12 months
51% of smartphone users use maps at least
once a month
Over 51% growth among smartphone users in the past 12 months
HopStop is a leading location-based service providing door-to-door transit,
walking, biking, taxi and hourly car rental directions in 62 major metropolitan
areas (spanning 100+ cities) throughout the U.S., Canada & Europe, and is
largest provider of pedestrian navigation and transit-routing behind Google Maps
Overview
How do I get there?
How long will it take?
What’s the fastest route?
When does the next bus arrive?
When do I need to leave?Should I walk or cab it?
Common Everyday Questions
What’s nearby?
A Powerful Location-Based Service
HopStop users are on-the-go. Knowing their current location and where they’re going makes HopStop highly unique (and hence able to geo-target local content and offers to the whereabouts of millions of users)
Restaurant Reviews
Nightlife ReviewsLocal Events
Nearby ShoppingLocal Daily Deals
Unique Geo-Targeting Capabilities
How powerful is it to get the right message, in-front of the right user, at the right time? Very.
Nearby:Restaurant Review
Nearby:Restaurant Review
HopStop is the Perfect Mobile Local Service…
iPhone Android
BlackBerry Windows Phone
- 650K+ downloads- Top 10 iTunes Navigation App- Top App of the Year (TIME)
- +350k+ downloads- Top 25 Android Travel App- Top 10 Amazon Travel App
SMS
- Advanced text messaging platform to request and receive directions
Mobile Web
-Same great experienceas our apps and website
-More usage than apps
-40% of our usage now comes from a mobile device (all incremental)- 1 million app downloads, and counting…
iPad (Coming Soon) HTML5 (Coming Soon)
Coming Soon Coming Soon
Live Nation Venue Check-ins
Marketing Programs
• Venue Tips
• In-venue Discounts
• Future Tickets
• Free stuff
iPhone App
Shows Nearby Realtime Setlists Show Content
Thank You!
Webster LewinSVP, Director of Digital Innovation and StrategyMSLGROUP [email protected]@wloglobalText WEBSTER to 87812
Hussain Ismail Director, Social MediaLive [email protected]