How to best allocate scarce resources: NGOs & charities ComMetrics
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ComMetrics 2008_06_16 ComMetrics University Roentgenstrasse 49 Street CH-8005 Zuerich Zip Code Switzerland Country +41(0)44 272 1876 Voice +41(0)76 200 7778 Cel www.ComMetrics.com URL Coffee Break Webinar Nr. 06 2011-04-26 Social media: How to best allocate scarce resources Presented by: Prof. Urs E. Gattiker , Ph.D.
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SOCIAL MEDIA Webinar video & slides http://university.commetrics.com/articles/2011-webinar-nr-6-social-media-roi/#comments2 TIPS FOR BETTER RESOURCE ALLOCATION, NAMELY:1. What is the best social media channel for me and my organization (e.g., Twitter or Facebook)?2. What is the best way to get the biggest bang for my buck?How to put it into practice.
Transcript of How to best allocate scarce resources: NGOs & charities ComMetrics
ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cel
www.ComMetrics.com URL
Coffee Break Webinar Nr. 06 2011-04-26
Social media: How to best allocate scarce resources
Presented by:
Prof. Urs E. Gattiker , Ph.D.
ComMetrics
_Who is your presenter?
Presenter: Urs E. Gattiker ==> http://bio.gattiker.name
My name is Urs E. Gattiker, the CTO and co-founder of ComMetrics –
CyTRAP Labs GmbH.
We have delivered social media marketing solutions and monitoring
tools for all kinds of organizations, including Financial Times,
European Commission, Netjets, Red Cross and ...
Ultimately, we help them to improve their customer relationship
management while fostering revenue growth.
2011_04_12
_Introduction >Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – Krebsliga („Swiss Cancer League“)
Want to know how to use RSS in Outlook, Mozilla Tunderbird e-
mail program – just read this http://university.commetrics.com/?page_id=130
2011_04_12
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Case – Krebsliga
#1 What should we use to support self-help groups –
Challenge cancer victims – with social media?
Twitter? Facebook? Discussion group? Blog?
Strategy: We want to have more impact within 1 year
Solution Assess with target audience – would this be useful?
Develop a plan, implement, assess, benchmark
2011_04_12
>Introduction _Purpose >How to >Decision >Conclusions >Tools & Tips
ComMetrics
_Why it matters – 2 gold nuggets for today
2011_04_12
>Introduction >Purpose _How to >Decision >Conclusions >Tools & Tips
Objective = have you walk away with a clear understanding:
1 – Which is the best social media channel for us (e.g., Twitter or
Facebook?)
2 – How can we get the biggest bank for the buck or the most out of
social media to promote our cause?
SOS – call us – we can help ==> info at CyTRAP.eu
ComMetrics
_1 What is the best channel for us?
Let your audience know what social channels you use2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_1 What is the best channel for us?
Have your Facebook page.... Refer people to other interesting
material on other sites, your own, blog, etc.
2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_1 What is the best channel for us?
Remember, your staff is on social networks as well, they can help you
reach more people ... Thereby allowing you to connect to their
network as done here with this personal Facebook page.
2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 How to get the biggest bang for
the buck?
If you have to do it in more than one language
tweets might differ.
However, the reason for tweeting in either
language stays the same, namely ...
2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 how to get the biggest
bang for the buck
Disaster news is always popular
Does it add value
Does it give a URL
Does it call for action
Does it make it easy to donate
2011_04_12
>Introduction >Purpose >HowTo _Decision >Conclusions >Tools & Tips
ComMetrics
_2 golden nuggets
for today.... make it easy to engage/donate
2011_04_12
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
1 – Which is the best social media channel for us
(e.g., Twitter or Facebook?)
Focus on one, two ... but start with one at the time
http://www.redcross.org.uk/
ComMetrics
_2 golden nuggets
for today.... make it easy to engage/donate
2011_04_12
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
2 – Emotions, content, NEWS is what
stakeholders want
What did you do with my money
How can I help
What is the organization doing where & for whom
ComMetrics
_Please – can you help me?
2011_04_12
>Introduction >Purpose >HowTo >Decision _Conclusions >Tools & Tips
Watch short video get slides – please write a comment
http://university.commetrics.com/
about this webinar
- why did it help you?
- what else do you need?
2 – last webinar in this series on May 10
ComMetrics
2008_06_16
ComMetrics University
Roentgenstrasse 49 Street
CH-8005 Zuerich Zip Code
Switzerland Country
+41(0)44 272 1876 Voice
+41(0)76 200 7778 Cell
www.ComMetrics.com URL
Coffee Break Webinar Nr. 06 2011-04-26
How can benchmarking work for you
http://My.ComMetrics.com - free blog benchmarking
Presented by:
SOS – call us –we can help
Prof. Urs E. Gattiker , Ph.D.
