How to Become a Thought Leader

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Thought leadership = Becoming your client’s hero.

Transcript of How to Become a Thought Leader

Page 1: How to Become a Thought Leader

Thought leadership =Becoming your client’s hero.

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Thought leader (def): an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded.

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You may be an “SME” (Subject Matter Expert) and not even know it.

• Example:• Attended Syracuse University• President of the Official Syracuse University Alumni Club of NYC• Network of Syracuse employees, alumni, and fans• Follower of Syracuse news

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Identify what’s going on in the space.

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1. Read the industry pubs. And not just Ad Age.

What publications are important to your clients?

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2. Network!

On Twitter & LinkedIn.

“IRL” at conferences and

industry events (e.g SXSW, SMW, AW).

Take classes (e.g. General

Assembly).

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3. Know your audience.

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4. Know how to share.

• Social media• Company blog

• Dedicated client blasts• Industry trades

• Conference speaker

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Why is it important to be in the know?

• Be seen as a trusted partner to your clients.• Compel your team members to advocate on your behalf.• Stay ahead of the industry (career survival).

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THANK YOU!