How to-become-a-social-media-expert-with-twitter

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07. Juli 2009 © 2009 twago 1 www.twago.com How to become a Social Media Expert with twitter twago – Teamwork Across Global Offices David Sumner, Berlin, 30th November 2010

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Want to become a social media expert and expand your business? The following presentation is presented by twago and details how Entrepreneurs should become a social media expert with twitter in order to expand their business contacts, show off their „know how“ and engage with both the market and customers in a new and exciting way.

Transcript of How to-become-a-social-media-expert-with-twitter

Page 1: How to-become-a-social-media-expert-with-twitter

07. Juli 2009 © 2009 twago 1www.twago.com

How to become a Social Media Expert with twitter

twago – Teamwork Across Global Offices

David Sumner, Berlin, 30th November 2010

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How to become a Social Media expert with twitter

Overview of twitter

Advantages of twitter for the budding social media expert

Social Media Expert process a, “How to”

Social Media Expert process b, “tweet-apps”

Keypoints

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100 million + users, 2nd largest social media platform after Facebook

Instant communication. Real-time tweets.

Opportunity for an social media expert Entrepreneur to connect with potential customers.

Expand contacts.

Engage with the market in a new and exciting way.

However, for an Entrepreneur to become a social media expert…

Overview of twitter

The expert social media platform

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How can I become a social media expert with

twitter?

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Develop business links, follow other companies, competitors

Acquire followers, spread your brand/company

Show your social media expert credentials with “know how“ tweets

Advantages of becoming a social media expert with twitter

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“How to” become a social media expert with twitter

Evaluate your success (and failures) with twitter to become a social media expert.

Follow tweets (follow the buzz) about yourself/company.

See which promotions, products you need to push.

Use the twitter hashtag (#) to categorise your tweet. For example, #social #media #expert.

The hashtag makes your social media expert tweet more easily found. Re-inforces your brand (e.g. if you are an outsourcing company then label your always label your tweets with #outsourcing)

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How to become a social media expert with twitter – tweet-apps

Cotweet – helps co-ordinate your social media expert output with other co-workers

tweetdeck – collate your tweets (both past and future) in one place, whilst also following competitors and monitoring followers.

tweetscan - a mini-search engine for twitter to help you find those expert social media tweets.

twitzer –create longer more descriptive tweets to really make you a social media expert!

twitpic – upload images to your social media expert tweets.

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How to become a social media expert with twitter – key points

Twitter rates you on the relevance and quality of your tweets.

So you won’t become a social media expert simply by pumping out thousands of tweets!

Tweets should be 0% private but 100% personal!

Synchronize your tweets on other social media platforms such as Facebook to really become a multi-platform social media expert.

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07. Juli 2009 © 2009 twago 9www.twago.com

twago – Teamwork Across Global Offices

twitter: twago_insideFacebook: http://www.facebook.com/twagocom

David Sumner, Berlin, 30th November 2010