How to-become-a-social-media-expert-with-twitter
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Transcript of How to-become-a-social-media-expert-with-twitter
07. Juli 2009 © 2009 twago 1www.twago.com
How to become a Social Media Expert with twitter
twago – Teamwork Across Global Offices
David Sumner, Berlin, 30th November 2010
How to become a Social Media expert with twitter
Overview of twitter
Advantages of twitter for the budding social media expert
Social Media Expert process a, “How to”
Social Media Expert process b, “tweet-apps”
Keypoints
100 million + users, 2nd largest social media platform after Facebook
Instant communication. Real-time tweets.
Opportunity for an social media expert Entrepreneur to connect with potential customers.
Expand contacts.
Engage with the market in a new and exciting way.
However, for an Entrepreneur to become a social media expert…
Overview of twitter
The expert social media platform
How can I become a social media expert with
twitter?
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Develop business links, follow other companies, competitors
Acquire followers, spread your brand/company
Show your social media expert credentials with “know how“ tweets
Advantages of becoming a social media expert with twitter
“How to” become a social media expert with twitter
Evaluate your success (and failures) with twitter to become a social media expert.
Follow tweets (follow the buzz) about yourself/company.
See which promotions, products you need to push.
Use the twitter hashtag (#) to categorise your tweet. For example, #social #media #expert.
The hashtag makes your social media expert tweet more easily found. Re-inforces your brand (e.g. if you are an outsourcing company then label your always label your tweets with #outsourcing)
How to become a social media expert with twitter – tweet-apps
Cotweet – helps co-ordinate your social media expert output with other co-workers
tweetdeck – collate your tweets (both past and future) in one place, whilst also following competitors and monitoring followers.
tweetscan - a mini-search engine for twitter to help you find those expert social media tweets.
twitzer –create longer more descriptive tweets to really make you a social media expert!
twitpic – upload images to your social media expert tweets.
How to become a social media expert with twitter – key points
Twitter rates you on the relevance and quality of your tweets.
So you won’t become a social media expert simply by pumping out thousands of tweets!
Tweets should be 0% private but 100% personal!
Synchronize your tweets on other social media platforms such as Facebook to really become a multi-platform social media expert.
07. Juli 2009 © 2009 twago 9www.twago.com
twago – Teamwork Across Global Offices
twitter: twago_insideFacebook: http://www.facebook.com/twagocom
David Sumner, Berlin, 30th November 2010