How to be Successful in Positioning on Social Media?
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Transcript of How to be Successful in Positioning on Social Media?
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Social Media Marketing
Bootcamp
Session - How to be Successful in
Positioning on Social Media?
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Since 1400, book authorship has grown nearly tenfold in each century
Until the year 2000
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Currently, Authorship is growing nearly tenfold each year.
100 times Faster
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Explosion of information
*Source: seedmagazine.com
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Nearly everyone reads
Soon, nearly everyone will publish
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Over Communicated Society
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How does that impact Business?
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For the most part, Advertisement is regarded as unwanted and unliked!
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All the existing channels are jammed with information.
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Only a fraction of of messages are actually reaching out!
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Old ways of communication are becoming
ineffective
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The mind screens and rejects most of the information it
receives.
Filters out everything else.
Accepts only what matches its current state.
Difficult to create something new that doesn't already exist in your
prospect's mind.
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How to ensure that your message reach out to right people?
Be selective
Concentrate on narrow targets
Practice segmentation
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Start with the mind of your prospect
PositioningWhat image do you hold in the mind of the prospect?
Reverse the Thinking
Do not Start from “what position you want to create in your prospect’s mind?”
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Instead get the answer to this question from the marketplace
Do not think who you are or ask what position you own in the mind of the
prospect?
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Let’s start the work with your
objectives?
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Facebook LinkedIn
Platform
Target Audience
Relatives Friends Customers Partners Prospects….
Let’s Listen
Discussion Forums
/Blogs
Search Terms Search Terms
Facebook Groups/Pages LinkedIn Groups/UpdatesGoogle Forums and Blogs
Search
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Observations
Community Size
Participation
Tonality
Relevancy
Check for competition
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Platform
Target Audience
Relatives Friends Customers Partners Prospects….
Your NameCreated Brands
(Pages, Groups)Your Name
Created Brands
(Groups)
Identity
Facebook LinkedInDiscussion Forums
/Blogs
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Channel
Create your positioning
Target Audience
Positioning
Name
Target Audience
Positioning
Brand
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Thank You!
Want to leverage SMM for your Business?
Join us in our next Bootcamp
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