How to be Successful at Content Marketing
Click here to load reader
-
Upload
amy-king -
Category
Social Media
-
view
44 -
download
1
description
Transcript of How to be Successful at Content Marketing
HOW TO BE
SUCCESSFUL AT
CONTENT MARKETING
Guideline to Get Results with your Content Marketing
PLAN OF ACTION
“Having a documented content marketing strategy
is one of the key things that distinguishes
effective content marketers from their less-
effective peers”
B2B Enterprise Marketing: 2014 Benchmarks, Budgets, and Trends — North America
(Published April 2014)
OBJECTIVES
What’s your strategy?
Document It!
STRATEGY
What’s your plan of action?
What social channels will you use to
reach objective?
TACTICS
Action Items for strategy
What purpose does social media serve
in this strategy?
KEYWORDS
Research and archive keywords
Inject keywords purposefully
Monitor and Test what works
HASHTAGS
Research
Create a Story
Test & Drive Conversations
RECIPE FOR SUCCESS
1. Document Strategy
2. Define Objectives and Purpose
3. Strategize Action Items
4. Keywords Research
5. Drive Engagement