How to be magnetic in an age where everyone is screaming for attention
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Transcript of How to be magnetic in an age where everyone is screaming for attention
MAGNETICin an age where everyone is screaming for attention
How to be
Hello.I’m Gilles, (formally)Salesflare’s growth guy.
🤔?
An intelligent CRM that thinks and works for its user instead of the other way around.
NOISE
I was SCREAMING
“Buy my product!”“Our software is amazing!”
“We’re working so hard!”“Read my blog post!”“Give me feedback!”
“Our clients love us!”
Consumers be like…
(especially true for marketers)
People buy from people they know,
like and trust.
If you help people reach their goals,
they’ll respect you,they’ll trust you,they’ll engage with you,they’ll want your help,they’ll seek your opinion,they’ll share your content,
and they’ll buy from you🤝.
How to build trust with people at scale.
1. Be where your customers are2. Create epic value3. Growth hack your reach4. Be human to build relations
Listen beforeyou speak
Groups
You need to spend all your time and energy on creating
something that actually brings value to the people you’re asking for money.
- GARY VAYNERCHUK -
Playbooks
Don’t be a marketer, be a friend.
• topics your audience cares about
• ebook-like value
• actionable tricks & tactics
• speak the language of your customers
• don’t take yourself too seriously
😏$👀🤖🚀🔥✌🍕😹
use tools & tactics
TO BE EVERYWHERE
Become afamiliar face😏
• repurpose your content
• use Google Docs in FB
Groups
• use content for
Facebook Ads
• put links in the first
comment
• Quora, Reddit
Leaverobot work
to robots
Prospectscraping Emails found Emails sent New lead
While I 😴…
Automate toscale reachBe human tobuild rapport
In the land of digital,chat is king
Hit me up! ✌