How To Be A #SocialMedia Rockstar!
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Transcript of How To Be A #SocialMedia Rockstar!
How To Be A Social Media
ROCK STAR
www.SOCIALVENTION.com
Then
“Every biz owner CAN build their bottom line through social media
strategy.”~ Cindy Morrison
Today’s customer doesn’t buy what you SELL...
They buy who you ARE!
Why Social Media?
36% TRUST advertising, but...
81% TRUST referrals/recommendati
ons ~ Constant Contact
HOPE is *NOT* a strategy!
80 / 20 Rule
Content is KING
Content Calendar~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)
Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board
Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments
90% DON’T Come Back
Value! Value! Value!
Value #1Information
Value #2Monetary
What To Post ~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts
Engagement
Hyperlink & Apps
It’s NOT LogoBook!
Socialvention Case Study
18 Day Contest – 1k “Likes”
$30 Promoted Post
Socialvention Strategy Paid & Organic
Ads
Chamber Case StudyHiring Event ~ $168
109 Attendees93 Qualified
Twitter ~ Cocktail Party
~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media
#Topic
#ILoveCarbon
Search.Twitter.com
#ILoveCarbon
#PR
#SocialMedia
#Obama
#Socialvention
Reach the Media
LinkedIn ~ Board Room
Company Profile
LinkedInAdd Contacts
LinkedIn Join Groups
Pinterest ~ Bulletin Board
80%Women
Pinterest Boards
4 billion uploads since Instagram started!
Source: The Realtime Report
Reason For Pics
BrandingExpertise
Create EmotionMake a Connection
Get attention
Branding
Be An Expert
Create Emotion
Make A Connection
Get Attention
Measure*bitly
*Facebook Insights*Sprout Social*Tweet Reach
When Bad Things Happen
When to respond?~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you
For more Social Media training and support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison