How to be aSocial Media Butterfly

Danielle BrigidaNational Wildlife Federation

Nonprofits Use Social Networks...

To Reach

To Engage

To Increase Revenue

Beyond the Buzzwords• It’s a new way to do old business.• There’s no one way to do it.

Twitter

Facebook

Mixx

MySpaceChange.org

Be Present

Strategically Choose Your Involvement

Personal or Organizational?

Branding Your ProfilesIf joining more than one network, attempt to have a consistent user name and basic profile.

NWF inspires Americans to:

• Confront Global Warming• Protect and Restore

Wildlife Habitat• Connect with Nature

Observe and Listen

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Originally Uploaded to Flickr by Mike Bailey-Gates

Find The Active Users

Originally uploaded to Flickr by Yeonsang

• Super Influencers are great friends

• Ask them for advice

• Help them and you can learn from it

Learn and Apply Study...then test!Originally uploaded to Flickr by Steven S.

Maintenance

Originally uploaded to Flickr by THOR

• Update your profile • Answer questions

• Ask questions

• Interact and participate • Search for the easy way

Enjoy the Building Effect Over time yourprofile will groworganically

020406080

100120140160

1stWeek

6thWeek

11thWeek

16thWeek

New Fans

Freedigitalphotos.net

NWF Facebook Fans

Use What You LearnTry to create content based off trends and community interest.

Why Did This Work?• Trendy and Relevant • A Bit Goofy• Informational

What We Measured- Inbound links- Repostings- “Eyeballs”

Social Media Tracking

Google Alerts

Blog Searches-technorati-ice rocket-boardreader

RSS Readers-Bloglines-Google Reader-Feedreader

Detail Searches-Summize.com-Wordpress-Del.icio.us

Find Solace in the Filtering Sites

• Ping.fm• Friendfeed• Facebook• Iminta• Hellotxt• Onlywire

Reach a desired audience

Engage people

Offer a way to revenue

Set Goals to Measure If Your Profiles Successfully...

A Few Takeaways• If you’re doing traditional communication

you should be doing this.• Make information easy to distribute online.• Try new things. • Remember your relationships. • Be authentic (it’s more important than

being cool).