How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO

Adding rocks to the roll [sic] of the CMOHow to be a superstar CMO

All rights reserved - The Myndset Company

CREDIBILITYIssue of trust

Business ExecutivesMarketing

USA - Gallup, Dec 2014http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx

All rights reserved - The Myndset Company

http://www.gallup.com/poll/176042/trust-mass-media-returns-time-low.aspx

All rights reserved - The Myndset Company@mdial

What do you want more of from your manager/boss/leader?

51% 12%

22%15%

https://www.getwhichit.com/whichitapp.html#!/Whichits/54f012810391951354a47a09/


1/ The 3 principles of a strong brand in today’s world

2/ How does a brand breathe throughout an organization?

3/ Five concrete tips on how to be more efficient


What makes for a strong brand?


Charting your direction➊


Where are we going?strategically speaking...

What do you stand for?

Where will the brand be in 25 years?


Nx xx

x

xxx

x xx

x

x

Find your North


TODAY PR / Communications

/ Marketing

Em

pl

oy

ee

s

custserv

social

retail

URGENT TO REVISIT INTERNAL

Communications


How do you make a brand bleed down through your organization?

Photo Credit: Dean Hochman

https://flic.kr/p/qmqyQG


Breaking down your values into specific

language, behaviors and actions

➊


3 Actions

organizationally who defends the customer

single customer view

listening labs

➋


“walking the talk”

tweeting blogging engaging

#CMOsthatdonttweet

➌


5 Efficient Tips & Tools

@mdial

Flipboad (mobile) - Social Reading

Reading?➌

@mdial

HelloReverb iOS

“RSS”

➌

{READ IT LATER}

No time now…➍

➍


Download the presentation: SLIDESHARE

How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO

Business

Transcript of How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO