How to Avoid Branded Content coming a Cropper in Social Environments
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Presentation by Tiffany Maddox and Rory Ahern, Rubber Republic, delivered at the Digital Marketing Show 2014.
Transcript of How to Avoid Branded Content coming a Cropper in Social Environments
A.R.S.E. over T.I.T. Or ‘How to avoid branded content coming a cropper in social environments’
A Rubber Republic presentation
A tale of two Van Dammes…
76 Million+ views / 3 Million+ shares 1.5 Million+ views / 46k+ shares
AUTHENTICITY
REMARKABILITY
SURPRISE
ENTERTAINMENT
Does it pass the ‘A.R.S.E. over T.I.T.’ test?
Authentic RemarkableSurprisingEntertaining
TL:DW InsincereTell
WHY CHER?
Give Something
Get Something
Status
Identification
Emotional
Thank you
A Rubber Republic presentation
