How to Attract Interest in your Business by Geoffrey Byruch
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Transcript of How to Attract Interest in your Business by Geoffrey Byruch
How to A'ract Interest in your Business By Geoffrey Byruch
Introduc)on • Whether you are a new startup company or one that has been established for years, it is absolutely impera>ve that you keep the public and targeted audience interested in the on goings of your company.
• In the business sector, having that level of a'rac>on and interest can be a sole definer for the intended success of your company’s future.
• Even when there are mistakes, that level of trust you have built with your customers and clients will always be the true secret in overcoming any hurdles.
Million Dollar Ques)on • But how do you a'ract interest within your business?
• To go even further than that, how do you maintain that level of posi>ve a'en>on year aHer year?
What is the Problem?
What is the Problem? • When it comes to building interest and trust within your business, it is impera>ve that you understand that this deep-‐rooted rela>onship does take >me.
• Even for successful startups, establishing your presence as a responsible and dependable company can take months, even years, to build as your company con>nues the grow.
• The reason is because the general market wants to make sure your company is representa>ve and accommoda>ng for their needs.
• To establish this, you want to make sure you are of course entering the mentality and mindset of your market.
What is the Problem? • Begin by focusing on the customer’s problems. In order to a'ract that high level of interest within your business, you want to make sure you are tapping the focus of the general public.
• In many of my blogs, I tend to highlight the ‘customer problems’ and ‘customer feedback’ as the backbone of your business.
• While others can disagree, I will con>nue to stand by that statement.
What is the Problem? • Like it or not, your customers are the livelihood of your business.
• They inspire innova>on and crea>vity and push you to go beyond the norm of what they know.
• By internalizing the problems in the perspec>ve of your customers, you will be able to find viable solu>ons and marketable products for your company.
• At the end of the day, entrepreneurs and business leaders do not need to their product as much as they need the feedback and guidance of their targeted audience in order to move forward each and every day.
Be the Expert
Be the Expert • Now to of course establish your business and highlight that interest within your company, it is always important for you to define your exper>se.
• For many businesses this can be challenging because of the product or trade they are trying to sell.
• But in order to stand out amongst your compe>>on, you want to make sure you can highlight the overall knowledge and proficiency within your company.
Be the Expert • For those of you who are selling more technical products such as finance or technological service, this can be easy.
• But for companies embarking on selling everyday products, this can be quite challenging.
• To help establish that exper>se, try to u>lize various controlled test and sta>s>cs within your pitches.
• Allow your sta>s>cs to speak for themselves. • The more evidence you can show against your compe>>on, the be'er.
• This will allow the general public to view you as the leaders and experts within your field.
Be Transparent
Be Transparent • Now, to establish that long everlas>ng rela>onship with your clients, you want to make sure you are providing sense of confidence and trust for each and every one of your clients.
• For many customers, they establish this sense of company loyalty because of the rela>onships they have fostered in the past.
• In order for you to establish that trust, you want to make sure you are 100% transparent with your customers.
• That means being truthful and accurate about any significant changes or client dissa>sfac>ons, keeping promises, establishing a two-‐way communica>on, and being >mely and responsive.
Be Transparent • Even if the mistake is on your end, you want to make sure your customers are aware of that.
• Mistakes will happen, and they can be forgiven too. • But not ac>ng on one can send a nega>ve message on the company as a whole.
• As stated above, your customers are the backbone and founda>on of your business’s success.
• While it may not always be the easiest thing to deliver transparent news to customers, it will make a longer and more crucial difference in the long run
To Learn More • To learn more about entrepreneurship, business, and career development, please visit the following sites: • Geoffrey Byruch | Entrepreneurship • Geoffrey Byruch | Career Development • Geoffrey Byruch | About.me • Geoffrey Byruch | Twi'er