How to Assess Your Sales Coaching Effectiveness
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Transcript of How to Assess Your Sales Coaching Effectiveness
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Ways to Assess Your
SALES COACHINGEffectiveness
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Sales coaching is a key sales management ability
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So how do you know if you are a good or effective sales coach?
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Formal Assessment1
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Self-assessment is a highly effective tool for
rating your key skill areas in sales coaching
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However for a more insightful assessment of your coaching effectiveness...
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... consider having your team assess you anonymously, and then compare the results
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Look at these results as a collective assessment of coaching areas so that you see trends across your team
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Informal Self-Assessment2
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A very simple self assessment involves asking yourself
the question: Would I want to be coached
by me?
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Other Questions to Consider:
Do your team members ask you to coach them on sales calls?
Do you have a coaching focus so the salesperson does not feel ‘beat up’ at the end of the call?
Do you use selling "mistakes" as learning experiences, or are there repercussions?
Do you practice examples of the coaching focus before the call?
Do you follow up with the salesperson on skills that they are developing?
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Tracking Behavior Change3
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While the assessments described above measure coaching related behaviors
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Determining your effectiveness as a coach shows in how well your sales team’s skills improve as a result
of your coaching
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This means you have specific behaviors that you
target and track for improvement through
coaching
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Example: One of your sales professionals performs
well until it comes to closing the sale
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You observe that when your sales rep gets resistance after asking for the close,
she wraps up the sales call rather than probing to uncover the objection, and
ultimately loses the sale.
Example
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In this scenario ‘probing to uncover the objection’ is the behavior that you want to
coach and track.
Example
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Practice the skill before the sales call, observe during the call, and give feedback after the call.
Next sales call, the sales rep performs better, and by the fifth sales call, she is probing and
uncovering objections without your guidance.
Example
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Becoming a great sales coach takes hard work and commitment
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Start by assessing your current coaching
effectiveness and use this as a basis for improvement
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Sales Coaching can drive revenues up by 20% or more. Help your Managers become great coaches.
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