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How to apply mobile apps

& interactive technology in meeting formats?

Moderator: Gerrit Heijkoop

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Gerrit HeijkoopHow Can I Be Social (HCIBS)

Twitter: @GHeijkoop

Facebook: /HCIBS

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Things we will learn todayGrow confidence in how to approach technology when organizing next meeting or event.

Actions to take after attending this session:Consider technology in meeting design from the start,

Allocate budget for proper infrastructure(s),

Add technology skills and knowledge to project team.

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Structure of our meeting

Where do you stand?

Experts on fire (part 1)

Silence & Reflection

Experts on fire (part 2)

Silence & Reflection

“How Can I …?”

Wrap up & next steps

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Where do you stand?

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AgreeDisagree

“Technology is a blessing for

meeting formats”

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Experts on fire(Part 1)

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Ken ClaytonDirector at RefTech

Twitter: @RefTechServices

Facebook: /RefTech

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Take-away Ken ClaytonPlanners shouldn’t take anything about technology in the meetings industry on face value: they must question everything and keep on asking questions until they are convinced they understand fully what they’re being asked to buy.

Actions to take after hearing this pitch:Look at the technologies that interest them and understand:

1. What do they do?

2. How do they do it?

3. What benefit will they bring?

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Mike CoumansOwner at Sendsteps

Twitter: @MikeCoumans

Facebook: /Sendsteps

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Take-away Mike CoumansGive the audience a voice and let them participate in order to get your messages across during a presentation.• Budget is mostly divided in catering, speakers and location• Presentations are long (we can only concentrate 20 minutes MAX)• We remember 10% of what we hear and 90% of what we say and do• What does the word presentation mean?• Give the audience a voice and things will change…

Actions to take after hearing this pitch:Reserve small budget for participation/interaction

Instruct the speakers how they want them to present

Prepare this on forehand and not when speakers/location etc. is arranged

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Thorben GrosserBusiness Development Manager at EventMobi

Twitter: @Thorbeng

Facebook: /EventMobi

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Take-away Thorben GrosserTechnology such as mobile guides, audience response systems, and digital document sharing were usually only realistic for larger meetings and keynotes. Larger budgets and bigger teams were needed to source and implement all these different platforms. Now, with ever-improving, highly scalable mobile app technology, you have the ability to implement these once arduous tools and tasks into one all-encompassing platform that makes your attendees’ experience more rewarding and your workload much lighter. Whether you’re preparing for a one-day meeting a week ahead of time or a five-day trade show a year ahead, highly flexible, scalable mobile app technology allows you to implement the tools you need to make your event a success.

Actions to take after hearing this pitch:Start thinking out of the box.

Let go of old knowledge you have in regards to using technology and reassess every situation individually to see whether things you thought were impossible in the past are possible now.

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Martin Roulund JakobsenSocial Media & Marketing Manager at Crowne Plaza

Twitter: @MartinRoulund

Facebook: /CrownePlazaCopenhagenTowers

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Take-away Martin Roulund JakobsenSocial media is not a “nice to have” but a “Need to have”. Why? Well if you have the opportunity to go global with your event, why not take it. Social Media creates a larger scope of you event. What is does:

1. Opens up for a global and new audience

2. Provides your event with a digital life and by this creates a longer lifespan for it before, during and after

3. Transforms spectators into YOUR ambassadors,

4. Allow you to push real time rich media content to a global audience.

Actions to take after hearing this pitch:Identify your target group

Identify platforms - Facebook, Twitter, Youtube and Instagram – and understand how to master them – be able to produce rich media.

Create a content aggregator - create visibility to all.

Strong strategy that makes platforms – New Media vs. conventional Media work together

Ignite, feed the dialogue and engage

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Silence &reflection

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Experts on fire(Part 2)

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Richad MithaCo-Founder at myQaa

Twitter: @rmitha

Twitter: @myEventTimeline

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Take-away Richad Mitha"The Rise of the Digital Master of Ceremony DMC".

In a nutshell interactivity and giving a voice to participants is standard, and if not this should change asap! This is a pre-requisite to successful events.

Now, event organizers must manage this interaction and this "open space" in real-time and after the event. This means having the right set of tools to live broadcast what's going on and most importantly having the right person able to organize, manage the information that is created on-line.

Actions to take after hearing this pitch:Embrace technology, Manage Technology, Interact and Participants will love it!

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Mike ClantonHead of Global Corporate Events Solution at My Meeting Professional

Twitter: @my_meeting_pro

Facebook: /My-Meeting-Professional

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Take-away Mike Clanton"Organizers Take Control and Establish Your Own Wi-Fi Standards of Excellence for Your Next Event"

Conferences are becoming more and more dependent for their success on the delivery and management of broadband network connectivity. Planning for a positive event and meeting ROI can no longer afford to ignore this crucial element.

Actions to take after hearing this pitch:Learn to balance conference stakeholders' network expectations and meet event budget constraints.

Understand how to budget, support and select an venue for a Wi-Fi dependent event, meeting and/or conference. Many organizers are frustrated with the limited amount of support offered by venues and the venue network providers.

Tips and guidelines for the non-technical organizers:

http://www.mymeetingprofessional.com/2013/01/establishing-the-network-wifi-standard-of-excellence/

http://www.mymeetingprofessional.com/2011/09/download-the-event-and-meeting-planner-network-connectivity-checklist/

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Bänz LedinFounder at SpotMe

Twitter: @SpotMe

Facebook: /SpotmeInc

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Take-away Bänz Ledin (1)All in all we still have very little practice with participant engagement technology, not because it hasn't been around - audience response systems have been in use for over 50 years - but because it hasn't been used widely. It was too expensive, too complicated and not so powerful. This is now changing. Very, very soon the majority of events will be offering some form of mobile app with built-in participant-engagement tools. With that prolific use of the technology the technology will rapidly mature. Even more importantly, the processes and formats around the technology will reach a totally different level.

As a consequence, the future impact of technology on the quality of our meetings will be tremendous. Today we can only underestimate what technology will do for events in a few years. Technology will enable us to - for example - bring the quality of the conversation of a group with 6 people to 2000 people.

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Take-away Bänz Ledin (2)We are now all moving towards that future. I will be giving an example from a format that SpotMe supported during a leadership meeting last week, which wouldn't have been possible without real-time technology.

Actions to take after hearing this pitch:Does your meeting/organisation have an approach of wonder and curiosity or one of fear when facing this rapid technological evolution?

What are you doing today to experiment, gain experience and take advantage of this new age?

What more can you do?

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Silence &reflection

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“How Can I …?”(Get your questions answered!)

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“How Can I …?” instruction

Write your question on large on a sheet

Get up and start walking around

#DaretoGive : share answers or tips

Keep moving!

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Wrap-up & Next steps

(Anchor your learnings)

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My budget allocation for technology infrastructure will be...

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A.

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... always structural, significant and sufficient.

... often less than needed in the end.

… something I don’t need to do yet.

54.5%

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Interactive technology will be in the core of most of my meetings:

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What do you mean with ‘interactive technology’?

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Write yourself a postcard

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Photos, Feedback and Findings#FRESH13

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Please contact us

@GHeijkoop @Thorbeng@MikeCoumans@RefTech

@ MartinRoulund @SpotMe@rmitha@ my_meeting_pro

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How would I grade this session?

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Sessionevaluation

(We love your feedback!)

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How to apply mobile apps

& interactive technology in meeting formats?

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