How to analyze consumer markets
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How to Analyze Consumer Markets
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Transcript of How to analyze consumer markets
![Page 1: How to analyze consumer markets](https://reader036.fdocuments.net/reader036/viewer/2022062515/55cc943ebb61eb58208b4584/html5/thumbnails/1.jpg)
How to Analyze Consumer Markets
![Page 2: How to analyze consumer markets](https://reader036.fdocuments.net/reader036/viewer/2022062515/55cc943ebb61eb58208b4584/html5/thumbnails/2.jpg)
By Addressing the Following Questions
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How do Consumer Characteristics influence buying
behaviour
![Page 4: How to analyze consumer markets](https://reader036.fdocuments.net/reader036/viewer/2022062515/55cc943ebb61eb58208b4584/html5/thumbnails/4.jpg)
Subculture Class
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Family,Reference groups,Statuses
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Age
Personal Factor
Life Style
Self Concept Personality
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• Created by Rahul Palamuru, CBIT, during an
internship by Prof. Sameer
Mathur, IIM Lucknow.•www.IIMInternship.com
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