How to Use Social Media to Amplify Your Brand Message with Guy Kawasaki #ViralChat
How to Amplify Your Message With Social Media
32
Twitter: @pgillin Amplifying Your Message with Social Media Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer
-
Upload
paul-gillin -
Category
Technology
-
view
1.448 -
download
1
Transcript of How to Amplify Your Message With Social Media
Twitter: @pgillin
Amplifying Your Message with Social
MediaPaul Gillin
Curator, Infoboom
Author:
The New Influencers
Secrets of Social Media Marketing
Social Marketing to the Business Customer
Twitter: @pgillin
Eric Lai, Sybase
Twitter: @pgillin
Page 4
Key Points
• Catalog existing content assets• Look for opportunities to repurpose• Break long-form content into pieces• Optimize everything for search• Use text, audio, video and images liberally• Tag and describe • Make it easy to share
Page 5
Publish Everywhere
60 million members600 million
members
200 million members
2 billion daily views
20 million daily visitors
100 million members
10 million members
1 million daily visitors
1.5 million daily visitors
Page 6
New Publishing Lifecycle
Begins as a tweet
Becomes a blog entry
Feeds a podcast
Stokes a white paper
That gets tweeted!
Page 7
Think Modular
•Shifting Mindsets•Investing In Today – And Tomorrow •Top It Business And IT Priorities Across Industries•Top Ten Technology Focus Areas •Cloud Computing•Business Analytics•Partnering For Growth •Top IT Priorities•Barriers To Addressing Top IT Priorities
Subtopics
Page 8
Why Not Flickr-ize This Graphic?
Page 9
Spread the Message
Corporate website
Feed Aggregator
Partner website
Email Newsletter
Twitter: @pgillin
Key ActionsCredibility Through Validation
Source: Elliance, Inc.
Page 11
The Power of 130
The average Facebook member has 130 friends, who each receive notifications of their network’s Facebook activities
Page 12
Source: Conversation Marketing
Page 13
Engage Popular People
Page 14
Video Never Dies - Cisco on YouTube
Page 15
New Life For Old PowerPoints
Page 16
Bonus Views for Snapshots
Page 17
Be Visible
Page 18
Even Spreadsheets
Page 19
Reuse & Repackage - Converge
ID3 tags provide detailed descriptions. Without them, the audio is invisible to search engines
Each podcast includes a written transcription (good for SEO)
White paper topics typically include accompanying podcasts
Page 20
Squandered Opportunities
PDF fields are often left unfilled, leaving search engines to guess at their contents
Page 21
Customize Message to Members
Hey, Bobby:
Dear Robert:
Duuuuude!
@bob:
Page 22
Respect the Medium
People go to…
To Play
To Work
To Be Entertained
To Share
Customize the message to the audience (and leave room for retweets!)
Page 23
Social Users Engage Differently
Share Click Engage
8% 18X 1.6
39% 3X 2.8
38% 1X 3.0
15% 6X 1.5
Page 24
New Breed of Publishing Platforms
Hootsuite
Awareness Social Hub Spredfast
Page 25
Post Everywhere Instantly
TweetDeck
Spoke Social
Page 26
Dashboards Monitor & Publish
Page 27
Promote Everywhere It Makes Sense
Use Every Available Channel to Promote
Page 28
“In supply chain, laughter really is the best medicine.”
-Kirsten Watson, director of corporate marketing.
An Integrated Approach
Kinaxis’ Supply Chain
Expert Community
Twitter: @pgillin
Strategy - Expand Digital Footprint
Pictures
Presentations Videos
Podcasts
Source: Jim Cahill
Page 30
E-Mail Ties It All Together
TechSmith integrates all its social activities into a monthly e-mail that’s full of tips, insights, contests and fun
Page 31
Look for Impact
Page 32
Thank You!
Paul Gillin
508-656-0734
Site: gillin.com
Blog: paulgillin.com
Twitter: pgillin
Join us for more discussion in the PartnerWorld Forum:
"Making Business Sense of Social Media and Social Networking"
