How to align your content marketing with the buyer journey
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Transcript of How to align your content marketing with the buyer journey
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Understanding the buyer's journey is essential if you want your content to help boost conversion rates for your business.
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So how exactly can you do that?
Here are some tips for each step of the buyer journey.
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The search and discovery phase:
The first step of the buyer journey is the discovery phase, when they're still shopping for products or services.
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Your content should help build awareness for a certain problem and offer a solution that your business can provide.
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The contemplation phase:
At this point, your customers are aware of their problem and now have to be convinced that your products are the answer. You can use research reports and whitepapers.
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This is when you can start highlighting the features of your products and/or services.
Video demonstrations and case studies would be very helpful at this stage.
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The decision phase:
Hopefully, by this time your content has helped bring your customers to this point. If so, it will be much easier to convince them to buy from your business.
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Focus your content on why your product is the best and how it will add value – such as to boost productivity or reduce expenses.
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Trials, live demos, comparison content and in-depth research reports can be used here.
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