How to create a successful mobile business to achieve maximum user engagement?
How to achieve a 100% engagement rate for your training programs?
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Transcript of How to achieve a 100% engagement rate for your training programs?
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Jean-Christophe Bourgade VP Sales
Tiphaine GueroutMarketing Strategist
HOW TO ACHIEVE A 100% ENGAGEMENT RATE FOR YOUR TRAINING PROGRAM?
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3 6 0 L E A R N I N G : E D T E C H L E A D E R
+270% Average annual growth
since 2013
70 Employees at your service
Recognized as a leader in
GARTNER MATRIX - LMS
Frontrunners
900clients
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0 1 2 3 4 5 7 86 9 10
D E T R A C T O R S N E U T R A L S P R O M O T O R S
N E T P R O M O T E R S C O R E = % P R O M O T O R S - % D E T R A C T O R S
N P S O F T R A D I T I O N A L E L E A R N I N G P L A T F O R M
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T R A I N I N G P L A T F O R M N P S : L O W
- 1 0 % t o 5 %
A V E R A G E N P S
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WHY?
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64%68%72%
S O C I A L P L A T F O R M H A V E H I G H N P S
- 1 0 % t o 5 %
A V E R A G E N P S
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S O C I A L P L A T F O R M H A V E H I G H R E T E N T I O N R A T E
98%
% USERS STILL USING THE SOCIAL COMPANY’S APP 90 DAYS AFTER THEY
INSTALL IT
150
NUMBER OF TIME PEOPLE CHECK THEIR MOBILE
PHONE
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H O W T H E S E S E R V I C E S M A N A G E T O H A V E H I G H N P S A N D R E N T E N T I O N ?
GREAT USER EXPERIENCE & NAVIGATIONRECOMMENDATION ENGINE
RECOMMENDATION ENGINEUSERG GENERATED CONTENT
SOCIAL INTERACTION & NOTIFICATIONS EXCITING NEWS FEED
ADDICTIVE CHALLENGES & RANKINGSSENSE OF COMMUNITY & REWARDS
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A G R E A T G A P B E T W E E N U S E R A N D E M P L O Y E E U S E R E X P E R I E N C E
US ER EMP LOY E EERROR!
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A U N I Q U E U S E R E X P E R I E N C E F O R B O T H U S E R A N D E M P L O Y E E
US ER EMP LOY E E
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A U N I Q U E U S E R E X P E R I E N C E F O R U S E R A N D E M P L O Y E E
US ER
EMP LOY E E
U S ER
EMP LOY E E