How the Search Engine Impression of ABCTE Website Increased by 132%

Kprise Delivered Performance-Oriented SEO Services to ABCTE by Combining Strategic Planning with Hands-on

Implementation & Monitoring

Case StudyCase Study

About ABCTE:

American Board for Certification of Teacher Excellence

ABCTE is a nonprofit teachercertification agency dedicated toplacing qualified individuals in theclassroom quickly and efficiently.

ABCTE was founded via grant from USDepartment of Education, anorganization which primarily catersto the need of intellectual anddevoted teachers in classrooms.

They offer online, self-paced teachercertification programs in a variety ofsubject areas. Designed for careerchangers, their program offers aflexible, affordable path to becominga teacher, without returning to schoolor taking on debt.

At present, public schools across 12states give credence to ABCTE, alongwith a few private and charterschools as well.

Courses Offered for Teacher Training & Certification, & Other Initiatives by ABCTE

Catering to Teachers & Schools Across 12 States

Need Mapping

Even though ABCTE gained recognition as a leading

platform for teacher training & certification, they were

unable to generate a large volume of leads via online

marketing & visibility.

As such, they started looking for SEO services which

would help them grow their rankings organically on

search engines.

Problem Statement

ABCTE approached Kprise for SEO services in the year 2014 with the intent of amplifying its digital

presence, visibility and reach.

Kprise is fully equipped to meet the above needs through its best-in-class SEO services.

Why Kprise

Key Challenges Faced by ABCTE That Were Successfully Mitigated by Kprise

Poor ranking of website onsearch engines.

Inability to generate leads atindustry scale

Poor lead conversion rate due tolack of brand visibility

Lack of in-house talent toimplement SEO effectively

Constraint on time, budget andaccess to resources.

Low organic search visibility incomparison to the competitors

The Kprise Approach

Designing a Systematic and Strategic SEO Solution for ABCTE

The technical team of Kprise reviewed the work carried out

previously by ABCTE, analyzed the impact and provided

multiple recommendations as mentioned below:

• Improving internal link structure

• Consolidating existing content

• Re-aligning pages

• Creating new landing pages

• Competitor analysis & keyword gap analysis

• On-page & off-page content optimization for better performance

• External link building, meta text & schema

• Technical audit, local SEO & off-page optimization

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The Kprise Approach

Implementing The SEO Action Plan for ABCTE Seamlessly with Regular Monitoring

• Content Submissions, Technical Audit, SEO Optimization

• Link audit to identify unnatural links hindering visibility

• Created content such as PowerPoint presentations, eBooks

and Infographics on the third-party websites

• Tracked the performance of the keywords in the past and at

present

• Monitored progress and performance through smart analytics

and intensive reporting with meaningful insights

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Key Results & Impact – How SEO Management by KpriseAmplified ABCTE’s Visibility and Lead Generation

132% increase in the websiteimpressions & 62% increase inclick-through rate

Increased page traffic andimproved quality of leads.

Improvement in ranking of thewebsite in Google & other searchengines – ranked in the first pageof Google Search

Initial and final statistics of impressions and clicks in 2018:

Initial and final statistics of impressions and clicks in 2017:

Thank You

Case Study