How Technology Can Help With Sales and Marketing Compliance
-
Upload
good-promotional-practices -
Category
Documents
-
view
1.289 -
download
1
description
Transcript of How Technology Can Help With Sales and Marketing Compliance
![Page 1: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/1.jpg)
1
How Technology Helps Compliance
For EBG Life Sciences group, September 2011
By Maureen Shaffer
President/CEO Mingletoe LLC
![Page 2: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/2.jpg)
© Mingletoe LLC. All rights reserved. 2
Agenda
Why Technology for Sales and Marketing Compliance?
Key Technologies–Content Management–Social Collaboration–Social Media Listening and Engagement–AE reporting–Mobile Device Security and Control
Integration and Conclusion
![Page 3: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/3.jpg)
© Mingletoe LLC. All rights reserved. 3
What We Are Not Covering
Agg Spend–www.porziopharma.com/View-Products---Services/Porzio-AggregateSpendID.asp
x
Content development and approval–www.slideshare.net/goodpromotionalpractices/navigatingfinalv2-091015135154
phpapp01
CMS, ECM, DAM reference–www.realstorygroup.com/
Copyright compliance for journals and reference text – www.reprintsdesk.com
Grants–www.egrantsolutions.com/
Training–www.simbionix.com–www.brainshark.com
Verilogue (CareCoach/Recorded MD-rep interactions)
–www.verilogue.com
![Page 4: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/4.jpg)
© Mingletoe LLC. All rights reserved. 4
Compliance: Yield w/o Disruption
![Page 5: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/5.jpg)
© Mingletoe LLC. All rights reserved. 5
Paper Doesn’t Work
![Page 6: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/6.jpg)
© Mingletoe LLC. All rights reserved. 6
Widespread Exposure >250k
![Page 7: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/7.jpg)
© Mingletoe LLC. All rights reserved. 7
Why Technology?
Makes it easy to do the right thing by enforcing policies and procedures in the daily habits of employees
1. Reproducible programming=On label, or appropriate scientific or educational dissemination
2. Speed=Global changes in ~30 minutes
3. Built-in protections=Off-label information
4. Dashboards=Timely monitoring and auditing
5. Archiving=Quick production of discovery request
![Page 8: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/8.jpg)
© Mingletoe LLC. All rights reserved. 8
The Time is Now
RT @ChristianeTrue @sairthebear: Don't think digital is that relevant to pharma? Check out these amazing stats! http://www.youtube.com/watch?v=bidBKtN2mMg
![Page 9: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/9.jpg)
© Mingletoe LLC. All rights reserved. 9
iPad Only Tablet that Matters
![Page 10: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/10.jpg)
© Mingletoe LLC. All rights reserved. 10
Compliance Technology CriteriaSales and Marketing Focus
Easy
Efficient
Compliant–Approval workflows–Permission-based roles–Solid real-time monitoring/auditing–Archiving–Recognized by Gartner
Easy = Sales Adoption
Compliant = Less Risk
Efficient = Save $
![Page 11: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/11.jpg)
11
Content Management for Approved Materials
Prolifiq Software
Maureen Shaffer
415-341-6863 mobile
![Page 12: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/12.jpg)
© Mingletoe LLC. All rights reserved. 12
@GPPnews tweets on #digdevice
"gone are the days of the 4-page glossy brochure" per Medtronic at #digdevice #meddevice #medtech
@MedtronicANZ @1StevePeck: MDT saved "Hundreds of thousands of dollars" on paper print material by moving to the iPad. #digdevice
80% at #digdevice have released a #mobile app; most to internal sales force #meddevice #hcmktg
4 Reasons Why iPads are Sales BFF http://ow.ly/5XL4Z #pharma #meddevice #epharma
![Page 13: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/13.jpg)
© Mingletoe LLC. All rights reserved. 13
Speed for Sales
Savings for Marketing
Compliance for Regulatory and
Legal
Why Content Management?
235% Increase
“The Life Sciences rep of the future – the ‘information concierge’ – is remote, mobile, social, and commands multimedia. They live where controlled, compliant content meets social media.”
Dale Hagemeyer
Managing Vice President, Gartner, Inc.
“Approved materials that are altered, abbreviated or in any other way modified (including highlighting) are considered unapproved materials.”
![Page 14: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/14.jpg)
© Mingletoe LLC. All rights reserved. 14
Content Management is Needed
![Page 15: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/15.jpg)
© Mingletoe LLC. All rights reserved. 15
Med Device SalesSelect, Send and Follow Up
![Page 16: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/16.jpg)
© Mingletoe LLC. All rights reserved. 16
Click Here for Instructions For Use (2ml Product). Click Here for Instructions For Use (5ml Product).
Branded message delivery
On message and tracked links
Selected product content with
image
Personalized or prescribed message
HCP Receives
Auto-embeds your contact information
Auto-embeds labeling and disclaimers
Persistent content
Persistent content
![Page 17: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/17.jpg)
© Mingletoe LLC. All rights reserved. 17
PharmaSales Creates
Text is:• Benign
• Prescribed• Pre-Approved
• Compliant
![Page 18: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/18.jpg)
© Mingletoe LLC. All rights reserved. 18
GRP Request
![Page 19: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/19.jpg)
© Mingletoe LLC. All rights reserved. 19
Top Messages
# Opens
Message
Drill Down
Top Messages
# Sent
Top Messages # Clicks
Generated
Click to View Message
Sales and Marketing Dashboards
![Page 20: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/20.jpg)
© Mingletoe LLC. All rights reserved. 20
Powerful Filters: User, Time, Message, Recipient
Regulatory Real-time Monitoring
![Page 21: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/21.jpg)
© Mingletoe LLC. All rights reserved. 21
Content Library
Upload in a few clicks
Tags drive organization and business rules
Full version control and archiving
Status drives availability
Quick Sync immediately updates content for Sales users
![Page 22: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/22.jpg)
© Mingletoe LLC. All rights reserved. 22
Prolifiq Compliance Controls
Rules operate transparently behind the scenes
By Message
AutoAttach
Data capture
Disclaimers
Message approval
Segment by user or group
Workflow
Globally
By message rules, plus
Black and white lists, authorized senders
Content approval
Danger words
WW propagation of new and revised, or obsolescence in 30 minutes
Marketing
Brand
Cadence/Campaign
Content dip
Formatting
Mapping
Persistent content
![Page 23: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/23.jpg)
© Mingletoe LLC. All rights reserved. 23
Prolifiq Customers/Partners
Tech and media clients
Medical device and pharma clients and partners
![Page 24: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/24.jpg)
© Mingletoe LLC. All rights reserved. 24
Prolifiq’s Native iPad AppComing Soon!
![Page 25: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/25.jpg)
25
Social Collaboration
Jive Software
Stephen D’Angelo, Sr. Director Strategic Accounts
(201) 404-1146 mobile
![Page 26: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/26.jpg)
© Mingletoe LLC. All rights reserved. 26
Why Collaboration Software?
Internal use: One-stop employee communication
Hybrid: Clinical investigator portal
External: Disease awareness community
Functionality–Define user roles, profiles, access–Ideal environment for training–Wikis, configurable group, teams and community areas, blogs, content upload with tags and share functions
![Page 27: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/27.jpg)
© Mingletoe LLC. All rights reserved. 27
Jive for Social Collaboration
![Page 28: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/28.jpg)
© Mingletoe LLC. All rights reserved. 28
Jive Sales Home
![Page 29: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/29.jpg)
© Mingletoe LLC. All rights reserved. 29
Jive: Content, People, Places
![Page 30: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/30.jpg)
© Mingletoe LLC. All rights reserved. 30
Centralized Content Repository
![Page 31: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/31.jpg)
© Mingletoe LLC. All rights reserved. 31
Jive Content Background
![Page 32: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/32.jpg)
© Mingletoe LLC. All rights reserved. 32
Jive Content Editing Console
![Page 33: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/33.jpg)
© Mingletoe LLC. All rights reserved. 33
Jive for Apple Support Community
![Page 34: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/34.jpg)
© Mingletoe LLC. All rights reserved. 34
Jive’s Compliance Controls
Latest greatest content
Expiration dating
Permission-based content restrictions
Publishing rights based on login
Sharing permitted with specific communities
Customizable archiving, compliance monitoring tools, and archive search capabilities for HIPAA and SOX compliance
![Page 35: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/35.jpg)
© Mingletoe LLC. All rights reserved. 35
Jive’s Pharma Customers
![Page 36: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/36.jpg)
36
Social Media Listening and Engagement
Radian6
Adam Draper, Business Development Manager
(902) 452-9931
![Page 37: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/37.jpg)
© Mingletoe LLC. All rights reserved. 37
@GPPnews tweets on #sm
Robin Whalen @KCCorp #meddevice saw 10x return on monies removed from tradeshow budget and used for #socialmedia #sm #digdevice
For every 1 #heart valve patient, there are 4 caregivers per Adam Pick #digdevice #hcmktg #meddevice #Medtech
![Page 38: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/38.jpg)
© Mingletoe LLC. All rights reserved. 38
Why Social Media Monitoring?
Not listening is a PR disaster waiting to happen–@KCCorp first heard about AEs with patient feeding tubes on blogs
–Your defense cannot be, “we had a policy to not listen”
Real-time search engines have 1 second lag scanning social media sites, blogs and web
Lightning fast action/crisis response plans–During Domino’s 2 day lag, nearly one million people viewed the videos on YouTube
To be credible, lawyers must have SM accounts (FB, Twitter and LinkedIn), per AMEX general counsel @djcompliance
![Page 39: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/39.jpg)
© Mingletoe LLC. All rights reserved. 39
Only 5% have Social Media Policy
![Page 40: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/40.jpg)
40
| WHO USES RADIAN6?
Recruitment and HR
Market Research
Product Marketing
ConsumerAffairs
Investor Relations
Competitive Intelligence
Marketing and PR
SalesCustomer
Service
![Page 41: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/41.jpg)
41
| RADIAN6 PLATFORM PROVIDES ROI
Analysis Dashboardlisten/learn/measure
Insightsknow/discover/
understand Summary Dashboard
share/realize/ inform
Mobileengage/move/
coordinate
APIBuild/
integrate/customize
Engagement Consolefind/collaborate/
solve
PlatformCoverage/metrics/global
![Page 42: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/42.jpg)
42
| ENGAGEMENT CONSOLE
![Page 43: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/43.jpg)
© Mingletoe LLC. All rights reserved. 43
![Page 44: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/44.jpg)
45
| API FOR CUSTOM
![Page 45: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/45.jpg)
© Mingletoe LLC. All rights reserved. 46
Radian Compliance Controls
Social rules engine forthcoming late 2011–Widgets today–Keyword searches for AEs
Manual release by task owner
Manual or auto release by approver
Super user designation to configuration
Dashboarding
Archiving
![Page 46: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/46.jpg)
© Mingletoe LLC. All rights reserved. 47
Low(er) Budget Solutions
HootSuite Pro–$5.99/mo–Account provisioning
HootSuite Enterprise–$1499/mo–Message assignment–Limited permissions–Approval workflows
Sprout Social–Listening only–Very intuitive dashboard
![Page 47: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/47.jpg)
48
Sales Reporting of Possible AEs
Online AE scanning and reporting covered in Social Media Listening and Engagement
![Page 48: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/48.jpg)
© Mingletoe LLC. All rights reserved. 49
@GPPnews tweets on AEs
Smart! @KCCorp #meddevice division hired a nurse to monitor and respond to medical questions online #digdevice #hcsm #hcmktg
@wtongen: Only a few! @NucleusMedMedia: Roche, Boehringer and Pfizer received 1-2 #sm comments that were adverse events #digdevice
![Page 49: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/49.jpg)
© Mingletoe LLC. All rights reserved. 50
Field Reporting
![Page 50: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/50.jpg)
© Mingletoe LLC. All rights reserved. 51
Field Data ReportDatabase and/or Email
![Page 51: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/51.jpg)
52
Mobile Device Security and Control
MobileIron
Stephan Keller, Director NA VAR Channel
(727) 776-8767
![Page 52: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/52.jpg)
© Mingletoe LLC. All rights reserved. 53
@GPPnews tweets on #mobile
Maquet uses @mobileiron for Mobile Device Management--transparent pushes of new apps. No need for sales to download. #meddevice #digdevice
38% of physicians have seen #sales reps with iPads: what they think about it here http://ow.ly/1vxzIR #meddevice #digdevice
![Page 53: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/53.jpg)
© Mingletoe LLC. All rights reserved. 54
Why MDM?
Software Distribution — The ability to manage and support mobile application including deploy, install, update, delete or block.
Policy Management — Development, control and operations of enterprise mobile policy.
Inventory Management — Beyond basic inventory management, this includes provisioning and support.
Security Management — The enforcement of standard device security, authentication and encryption.
![Page 54: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/54.jpg)
© Mingletoe LLC. All rights reserved. 55
MobileIron used by Med Devices
https://info.mobileiron.com/gartner_mq_2011_ORG.html
![Page 55: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/55.jpg)
© Mingletoe LLC. All rights reserved. 56
Mobile OS Evolution
2007 2010 2013
• Touch wins• Consumer UX
wins• Global IT will
have to support 3-5 OS
![Page 56: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/56.jpg)
© Mingletoe LLC. All rights reserved. 57
Mobile apps are catalyzing a new breed of Shadow IT
The new Shadow IT:
End-userSolo developers
Contractors
Small teamsHighly fragmented
Highly decentralized
Desktop(client-server)
MobileDatacenter
Corporate IT
“IT bypass” catalyzed by:• Strong user demand for mobile apps• Increasingly technical user base• Easy (initial) app development • Corporate policies lagging technology
![Page 57: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/57.jpg)
© Mingletoe LLC. All rights reserved. 59
Enterprise Lifecycle Support
4 Roll out at scale
By group and policy
5Enforce security and profile updates silently
7 Publish approved apps & monitor rogue apps
8 Control access to ActiveSync
6 Control international roaming costs
9 Wipe (full or selective) when lost or retired
Over-the-air, protected via SCEP
3 Configure securely
Multi-OS console for employee- and company-
owned phones
1 See all devices
Support for all iOS configuration and security
options
2 Configure fully
![Page 58: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/58.jpg)
© Mingletoe LLC. All rights reserved. 60 60
Business Needs and IT Meet
60
• Know who and what’s out there
• Block unauthorized devices
• Provision, secure, and configure at scale, per user
• Update policies over time
• Enforce the enterprise data boundary for user-owned iPhones
IT needs
• Get up and going with easy self service
• Gain secure access to enterprise resources
• Easily get needed apps
• Help make sure services are working well
• Have an simple, intuitive enterprise experience
End-user needs
Bridges the gap between what end users demand and what IT
requires
![Page 59: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/59.jpg)
© Mingletoe LLC. All rights reserved. 61
Silent EnforcementZero-Touch
Security
Provision & modify enterprise policies & certificates
Enforce restrictions Enforce enterprise
data boundary – selectively
Alert on device events such as storage usage or compromised devices
No User Interaction Required
![Page 60: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/60.jpg)
© Mingletoe LLC. All rights reserved. 62
Device-side APIs and services
Management and security platform
Rogue app protection
Application delivery
Installed app inventory
Application lifecycle
Acc
ess
cont
rol
Profile creation
Profile delivery
Zero-touch enforcement
Policy and settings
Service quality (user-driven)
Int’l roaming detection
NotificationsCost and quality
Certificate deliveryAdvanced security
Inventory and detection
Enterprise data boundary
MobileIron Compliance Controls
![Page 61: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/61.jpg)
© Mingletoe LLC. All rights reserved. 63
MobileIron’s Customers
![Page 62: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/62.jpg)
64
Tie It All Together
Simplifying Multiple Systems of Record
![Page 63: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/63.jpg)
© Mingletoe LLC. All rights reserved. 65
Consider…
Policies before technology; Revisions later–Flow charting data, responses, and responsibilities–Broad team participation in policies–Easy, intuitive interfaces (“skins”) or build interfaces for different roles
Strong integration partner for large enterprises, e.g. Accenture (top in LS), Deloitte, IBM
Built on known platforms, e.g. Sharepoint
Well-respected integration technology, e.g. salesforce.com, Oracle, SAP
![Page 64: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/64.jpg)
© Mingletoe LLC. All rights reserved. 66
Why Software?
Flexible integration to legacy systems via APIs
Not a core competency to regulated industries
Smart and sustainable: SaaS/Cloud software learns rapidly from the community and every benefits
Cost efficient
~Hardware agnostic
Easy = Sales Adoption
Compliant = Less Risk
Efficient = Save $
![Page 65: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/65.jpg)
© Mingletoe LLC. All rights reserved. 67
Contact Information
Maureen Shaffer, President/CEO Mingletoe LLC
www.linkedin.com/in/maureenashaffer
www.twitter.com/maureenshaffer
![Page 66: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/66.jpg)
© Mingletoe LLC. All rights reserved. 68
Best eDiscovery Cost Slide Ever
![Page 67: How Technology Can Help With Sales and Marketing Compliance](https://reader031.fdocuments.net/reader031/viewer/2022020920/54d8e8274a7959ea2f8b4613/html5/thumbnails/67.jpg)
© Mingletoe LLC. All rights reserved. 69
Digital Marketing Cuts Sales Reps
Some of the drug giants have already begun slashing their sales forces and experimenting with digital marketing. Sanofi-Aventis has www.ipractice.com, AstraZeneca offers Touchpoints, and Merck has www.merckservices.com – all of which offer 24×7 information. http://www.pixelsandpills.com/2011/08/30/pointcounterpoint-digital-tools-replace-sales-force
/