How Targeted Should We Get?
Transcript of How Targeted Should We Get?
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HOW TARGETED SHOULD WE GET?
Caitlin MitchellVice President, DigitalEMILY’s List
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WHAT HAPPENS WITH SUPPORTERS AFTER THEY’RE IN
THE FOLD
@EMILYSLIST
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@EMILYSLIST
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@EMILYSLIST
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THINGS THAT SHOULD WORK BUT HAVEN’T: REGIONAL TARGETING
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THINGS THAT SHOULD WORK BUT HAVEN’T: REGIONAL TARGETING
@EMILYSLIST
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THINGS THAT SHOULD WORK BUT HAVEN’T: DONORS AND NON-DONORS
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A.
B
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THINGS THAT SHOULD WORK BUT HAVEN’T: DONORS AND NON-DONORS
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THINGS THAT SHOULD WORK BUT HAVEN’T: TIME OF DAY
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WeekdaysWeekends
On the way to work
Lunch time
Not FridaysNot after 8 pm
Fridays!
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WHAT WORKS: HIGHLIGHTING ACTION ON A PERSONAL LEVEL
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WHAT WORKS: RECOGNITION AND GROUPING
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WHAT WORKS: RECOGNITION AND GROUPING
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WHAT WORKS: IDENTITY
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WHAT WORKS: IDENTITY
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TO SUM IT UP:
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2016 brings us an unprecented amounted of data on our supporters and prospective supporters.But not all data is equal.
Data that acknowledges previous action, encourages membership, and provides identity can yield strong results.But don’t take it from me. Test wisely.
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Questions?