HOW SOCIAL MEDIA MADE ME WHO I AM

& HOW YOU CAN DO THE SAME

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Jeff DeHaven - Digital Marketing DirectorSOCIAL MEDIA

bluethumbdigital.com

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A LITTLE ABOUT ME. . .

• 30-years old

• Saginaw resident/Midland native

• Married to a beautiful teacher

• 5-year old princess

• 2-year old dachshund named “Mac”

• Digital Marketing Director @ Blue Thumb

• President of #SMCGLB & VP of #SMAMi

• Lead Producer #SMDay & #SocialMitten

• Wedding sponsored via social media

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ADDICTED TO. . .

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• How I got started in social

• How you can do the same

• How to post for success

• How you can help idiots

• Q&A session

• Ways to reach me

OUR TALK

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• Networking without knowing it

• I was pumped & the world needed to know

• I began the race

ALWAYS BEEN SOCIAL

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• Crave experience

• Value every single connection

• Start simple

• Don’t be afraid to ask

• Prime advantage

• Live online like everyone is watching

YOU CAN DO THE SAME

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AMOUNT OF PLATFORMS

100 in 2012 350 in 2013

950 companies

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SOCIAL REACH

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WHAT DOES THIS MEAN?

• Have to budget for ads or leave FB

• Use: facebook.com/powereditor

• Not about the “LIKES”

• Gotta be all in!

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WHAT IS POWER EDITOR

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ATTENTION SPAN

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VISUAL MESSAGE

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GRABBING ATTENTION

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TEASERS

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ADJUSTING

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CAMPAIGNS KILL IT

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• Get serious

• Grab some experience

• Use your advantages

• Teach it

• Don’t wait

• Stay in the know

RECAP

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• mashable.com

• socialmediaexaminar.com

• Social Media Examiner Show

• jonloomer.com

• socialpros.podbean.com

RESOURCES

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UPCOMING EVENTS

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QUESTIONS?

Jeff DeHaven

jeff@bluethumbdigital.com

bluethumbdigital.com

989.430.3009

facebook.com/jeffdehaven

@jeffdehaven

REACH ME ANYTIME!