How Social Media Can Help Your Career

By Courtenay Pitcher, B.A.Lava Marketing

What is social media?• Most of it is free

• Share links

• Share photos

• Share articles

• Share video

• Share conversations

• Share podcasts

Top Types of Social Media

• *Twitter – www.twitter.com

• *LinkedIn – www.linkedin.com

• *Facebook – www.facebook.com

• *Blogs – Wordpress, Typepad, Blogger

• YouTube

Other forms of social media

• Flickr.com

• Delicious.com

• Stumbleupon.com

• Myspace.com

Challenges of Social Media

• Time consuming

• Not sure where to start

• Concerns about privacy

• Technical – computer-oriented

• “It’s just for young people” mentality

Advantage of social media

• Most is free or low cost

• Access to tons of information

• Access to larger markets

• Access to media

• Access to decision-makers

• Build credibility, raise your profile

• Gain advocates, supporters, followers, $

Facebook (FB) Stats

• 350 million active users globally

• 50% of active users log in daily

• Average user has 130 FB friends

• Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium=email&utm_source=topic

How can Facebook help you?

• Fan Page for business

• Post images or videos

• Feed in blog or news (RSS) feed

• Start discussions with your fans

• Have your fans contribute with pics, videos by “writing on your wall”

LinkedIn Stats• The largest online business network with 1 million new members

joining each month• 96% join from an invitation• LI Facilitates 30,000 referrals each month• LI gives you access to 50,300 professionals• Users accept 83% of referrals – they trust the system• LI neither exposes your contacts in searches nor creates auto

links based on email

• Statistical source: LinkedIn .pdf LinkedIn Groups Online Professional Network – Page Two (Fast Facts You Might Like to Know) provided by email from LinkedIn following a webinar

How can LinkedIn help you?

• THE business-oriented social-networking site• Increase connections• Post your resume• Join or Start a networking group (closed or

open)• Give or receive recommendations• Head hunt employees• Connect with former employers/clients• Bring in your Twitter, Blog feeds

Twitter Stats

• 75 million user accounts

• 15 million active users

• The average number of tweets per hour was around 1.3 million

• Statistical sources: http://econsultancy.com/blog/5324-20+-mind-blowing-social-media-statistics-revisited?utm_medium=email&utm_source=topic

How can Twitter help you?

• Network with local business owners who are “tweeting” – retweet them (RT)

• Promote links to your website/blog• Keep current with news• Manage emergencies/disasters• Customer service (monitor your brand)• Start 140 character conversations• Instant access to decision-makers – top level

executives, even celebrities

Hootsuite.com

Hootsuite.com

Blog stats

• Of those who have monetized their blogging to at least some extent:

• 54% are Part-Timers• 32% are Self-Employeds• 14% are Corporates

• Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/

• Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/

• Source: http://technorati.com/blogging/article/day-4-blogging-revenues-brands-and/

Further resources

• Follow me http://www.twitter.com/vernongirl

• Sign up to receive my blog by email at http://www.vernongirl.com

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