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How small businesses can create customer referrals
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By Startup Success Effective, low cost marketing through … Customer Referrals 3 Key Steps
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When start-up businesses are looking at effective, low cost forms of marketing, customer referrals stand out as one of the best. You may only have a handful of customers to begin with, but they can quickly become your very own marketing team if they’re impressed by the services or products you have to offer, and if you have a good referral program in place to incentivise recommendations. Word-of-mouth marketing is still a very powerful tool, and personal recommendations are a fantastic way to attract new customers.
Transcript of How small businesses can create customer referrals
By Startup Success
Effective, low cost marketing through …
Customer Referrals
3 Key Steps
customers
Even if you have few
can be effective
1 2 3Create Value
Provide
Tools
Promote and Track
Step
Step Step
1Step
ONE
ValueCreate
for both parties
REWARD …
… Existing Customer
… New Customer
Different for each
BE REALISTIC
Not effective if you
bankrupt yourself
Free gifts or additional services …
… are better than
discounts
CREATE VALUE
2Step
TWO
Provide
TOOLS
Set clear rules
Tier rewards for multiple referralsProvide
marketing materials
ATTRACT CUSTOMERS
TOOLS MAKE IT HAPPEN
3Step
THREE
IF YOU DON’T ASK YOU DON’T GET
PROMOTE
KEEP RECORDS
TRACK
REFERRALS WORK BECAUSE THEY ARE
CREDIBLE
REFERRALS = QUALIFIED LEADS AT VERY LOW COST
STARTUP SUCCESS
WWW.STARTUPSUCCESS.CO.UK
@SUCCESSSTARTUPS
