How should business markets be segmented

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Identifying Market Segments and Targets How should business markets be segmented?

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Transcript of How should business markets be segmented

Page 1: How should business markets be segmented

Identifying Market Segments and

Targets

How should business markets be segmented?

Page 2: How should business markets be segmented

5 ways to segment business market

Page 3: How should business markets be segmented

Demographic variables

Based on type of Industry, Company size and Location of

business

Page 4: How should business markets be segmented

OPERATING VARIABLES

Based on TECHNOLOGY, CUSTOMER CAPABILITY and USER/NONUSER

STATUS

Page 5: How should business markets be segmented

Purchasing approaches

Based on POWER STRUCTURE, PURCHASING CRITERIA, GENERAL

purchasing POLICIES, NATURE OF EXISTING Relationship

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Situational factors

Based on URGENCY of service, SPECIFIC APPLICATION of product and

SIZE of ORder

Page 7: How should business markets be segmented

PERSONAL CHARACTERISTICs

Based on BUYER SELLER SIMILARITY, LOYALTY and ATTITUDE TOWARDS

RISK

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Disclaimer

Created by

Kartik Singla

Thapar University

during an internship by Prof. Sameer Mathur, IIM Lucknow. www.IIMInternship.com


The challenge: Asset pricing:bubbles fire sales liquidity spirals segmented markets Corporate/macro: financing/capital constraints.

The challenge: Asset pricing:bubbles fire sales liquidity spirals segmented markets Corporate/macro: financing/capital constraints.

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How should business markets be segmented?

How should business markets be segmented?

Information Percolation in Segmented Markets · 2014. 5. 19. · Information Percolation in Segmented Markets∗ Darrell Duffie, Semyon Malamud, and Gustavo Manso Forthcoming, Journal

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