How seeding can help charity events

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A presentation given by Lee Washington at The Event Managers Forum for charities. Please visit http://www.viralseeding.com for more information

Transcript of How seeding can help charity events

Page 1: How seeding can help charity events
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Viral Seeding works with agencies to seed their content and websites online.

Viral Seeding offers viral seeding, online PR and Digital Consulting to agencies and consumer brands.

 

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25,931,460 UK members of Facebook

200 million tweets daily

3 billion daily views of youtube videos

3,000 images per minute uploaded to Flickr

Smartphones and tablets adding to the effect

 

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The objective of seeding is to distribute content online by placing it within sites, message boards and communities frequented by the heaviest online users.

Seeding is finding and approaching influential web and blog editors who will find the content interesting and engaging, so much so that they will want to share it with their visitors.

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Endorsement from the blogger leads to a credible relationship with the reader

Cost effective way of increasing views of your content that is targeted with inbound links created to drive traffic and increase SEO

Monitoring of progress with up to date view count and coverage as the content spreads online

Once content has been placed through seeding it will continue to receive views and engagement.

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Create a Facebook eventEngage your current fanbaseOnline listingsRecruit people to take partInvite local bloggers to attendConsider creating a trailer for the event

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Create contentReal time updates from the eventEncourage attendees to create content Encourage sharing on social networks

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Seed content onlineContact bloggers with event assetsIf the event is annual, include details of next year’s event

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Keep videos short and snappy

Make the most of nonprofit youtube channel facility

Build lists of influential bloggers who will find your content interesting and relevant. Send campaigns and content to Osocio

Organise events so as to create engaging content that people will want to share

Tell stories through video and content

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Viral Seeding Ltd37 Lidfield RoadLondonN16 9LX

T: 07917084688E: [email protected]: www.viralseeding.com

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