How REALTOR Associations Can Start Their Blog for FREE
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Transcript of How REALTOR Associations Can Start Their Blog for FREE
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www.ReTechTraining.com Copyright 2008 ©
REALTOR® Association Blog Management
By Doug Devitre e-PRO, ABR®, CRS, GRI, MRE
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12 Steps to Creating the Blog
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Create a WordPress Account
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Blog Dashboard
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1. Select Name
• Select blog name
• Choose blogging software
• Purchase domain name
• Forward domain name to blog URL
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2. Design Template
• Select template
• Blog Header
• Add bio
• Add legal disclaimer
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3. Blog Settings
• General
• Writing
• Reading
• Discussion
• Privacy
• Delete blog
• Media
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General Blog Settings
• Blog Title
• Tagline
• Language
• Email Address
• Membership
• Time zone
• Time and date format
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Blog Writing Settings
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Reading Settings
• Front page displays latest posts
• Blog pages show at most 10 posts
• Syndication feeds shows most recent
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Discussion Settings
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Comment Moderation
• Excessive linking
• Comment contains key words
• Blacklist comments
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Blog Visibility
• Visible to everyone including search engines
• Block search engines, but allow normal visitors
• Visible only to users I choose
• Delete the blog
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4. Choose Authors
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Roles in Blog Creation
• Administrator
• Author
• Editor
• Contributor
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Association Staff Authoring
• Executive Vice President
• Communications Director
• Education Director
• Membership Director
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Leadership Team Authoring
• President
• President Elect
• Treasurer
• Secretary
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Committee Chair Authoring
• Finance Committee• Strategic Action
Committee• Education Committee• Contracts and Forms• REALTOR® Political
Action Committee• Technology Committee
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Managing Users
• Sending invitations
• Personal profiles
• Example users
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Send Invitations to Contribute
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Personal Profile Options
• Picture
• Name
• Website
• Bio
• Password settings
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5. Set Schedule for Entries
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Time Release Entry
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5. Creating entries
• Hot topics
• New law changes
• New ordinances
• Member news
• Recent events
• Event recaps
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Embed YouTube Video
Insert Link
1.
2.
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Categorizing Posts
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6. Handling Comments
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Managing Posts
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RSS Feeds
• RSS feed
• RSS widget
• RSS reader
http://retechtraining.wordpress.com/feed/
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RSS Example
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Advanced Entry Options
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Inserting Tags
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7. Handling Comments
• Must REQUIRE approval prior to publishing
• Who is allowed to publish comments?
• How often will publish comments?
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8. Categories
Entries Categorized by:– Committee– Topic– Municipality– Region– Broker– Legal– Education
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9. Favorite Links
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10. Adding Widgets
• Widgets can be– Text– Communication– RSS– Shared documents– Calendar– Archives– Statistics
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11. Managing Risk
• Leadership team assumes responsibility
• Committee chairs assumes responsibility
• Code of Ethics
• Active member monitoring
• Members view comments only
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12. Marketing the Blog
• Link from website
• Email marketing
• Online social networking
• Podcasting
• Direct mail
• Flyers
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Blog Stats
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More Blog Stats
Top referrers
Top posts and pages
Search engine terms
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