How Real Estate Businesses use Twitter
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Transcript of How Real Estate Businesses use Twitter
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How Businesses Use Twitter
Webinar by Atim Ukoh Director of Social Media Webtech Dezine
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Introduction •Atim Ukoh •Director of Social Media •Real Estate experience •Email: [email protected] •Phone : 905-281-9500 ext 233
House Cleaning Tips •Grab a pen and paper •Mute to avoid feedback •Type questions in the chat box •Will respond to questions after the webinar or via email •Slides would be available after the webinar (would provide link after webinar) •Make sure to follow us on Twitter after this webinar to get more tips and let us know if you enjoyed the webinar. Tweet at us: www.twitter.com/GabrielleJeans_ or @GabrielleJeans_
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Twitter-A-genda
• What is Twitter?
• How to set up Your Twitter Account?
• What to do on Twitter?
• What not to do on Twitter?
• Tools to use for Twitter
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What is Twitter?
• Twitter is an online social networking and Micro-blogging tool.
• It allows users compose text-based posts in 140 characters or less
• These posts are known as tweets
• Tweets include texts, links to blogs, links to images, links to videos
• Twitter helps with your SEO.
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Fill out your information and hit the Yellow sign-up Button
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It takes you to this sign-up page that asks you to fill out your information and Select a Username. Then Click the Create My Account Button
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Twitter Suggest accounts to Follow. You can follow them or skip it and click Next Step below the page
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You can search your interests and follow people you are interested in
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Add Friends from your different contact lists
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Sample Twitter Page
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MoneyMaker Client’s Twitter Page
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Another MoneyMaker Client’s page
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The Twitter Cycle: Realtors Existing Customers New Customers
Realtors: Networking Existing Customers: Customer Service New Customers: Prospecting
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Twitter Vocabulary • Twitter Handle : a person’s username
• Follow: to subscribe to someone’s updates
• Follow back: Subscribe to updates of someone who recently started following you.
• Follower: Someone who subscribed to receive your updates
• Tweet: An update that contains 140 characters or less
• DM: Private message sent to you or you send out. Only people you follow can DM you.
• Mention (@) : A reply using a person’s username. Example : “@kellie thanks for coming.”
• Tweet-up : An event organized for twitter users to meet-up and network.
• Hash-tag (#) : A tool used to create conversation around a keyword.
• RT (Retweet): Sharing someone’s tweet on your timeline.
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What to Do on Twitter?
• Search for people talking about your farm area, real estate, points of interest and
follow them. For example; Search “buy condos Toronto” “sell townhouse Oakville”
• Make sure to perform these searches weekly so you can find people to target
directly. Below is a sample potential client not happy with their current
representation.
Use Twitter to build relationships, customer service and possible prospecting as seen above
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• Share Links, images and Videos about your farm area. Always write Keyword-Rich posts. Example Below:
•Fill out your description with Keywords specific to your business, your number and your website.
•Ask Questions and Answer Questions on your timeline. Twitter is a B2H (Business-to-Human) tool •Use URL shortening tools like TinyURL •Tweet Information from your website (Sparingly- at least 5 links a day.) •Tweet Information about an Open House •When posting, keep the user in mind. Would they be interested in what you have to say? Use catchy headlines also with Keywords specific to your business.
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•Best times to post on Twitter are; 11am, 3pm and 8pm •Use hash-tags (#) to specify keywords and locations in your posts. •Design your background picture with Information about your company.
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What Not to Do on Twitter?
•Do not spam your followers with listings •Do not automate Dm’s to new followers •Do not over-tweet •Refrain from foul language and abusive tweets •Never responding to people that reply you (it is a two-way communication tool)
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Tools to use for Twitter
www.nearbytweets.com The highlighted tweet is a potential client
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www.manageflitter.com Use this tool to un-follow people that are not following back. Do this clean up every 3 weeks
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http://www.twitter.com/search
Blackberry Users: Ubersocial, Twitter for Blackberry iPhone Users: Echofon, Twitterific
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Questions
Type your questions in the chat window OR Email them to [email protected]
www.moneymaker4agents.com
if you enjoyed the webinar, Tweet at us www.twitter.com/GabrielleJeans_ @GabrielleJeans_