The E-NGOs and their networks: The use of relationships in ...
How NGOs can use Social Media
-
Upload
farra-trompeter-big-duck -
Category
Technology
-
view
8.533 -
download
0
description
Transcript of How NGOs can use Social Media
![Page 1: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/1.jpg)
Farra Trompeter @farra * [email protected]
How NGOs can use Social Media
United Nations Department of Social and External Affairs
19 March 2010
slideshare.net/farra
![Page 2: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/2.jpg)
What is social media?
![Page 3: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/3.jpg)
It’s about reaching and connecting people
![Page 4: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/4.jpg)
traditional media social media
Encyclopedia Brittanica Wikipedia
New York Times TechCrunch
Print newsletter eNewsletter, Twitter, Facebook
![Page 5: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/5.jpg)
http://www.web-strategist.com/blog/2010/02/28/a-sense-of-scale-social-networking-by-the-numbers-video/
![Page 6: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/6.jpg)
Why should my NGO care?
![Page 7: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/7.jpg)
Maybe you shouldn’t…
Social media is not… • Free • A silver bullet for fundraising • An opportunity to control your message • An opportunity to tell everyone what you think • Inherently appealing and cool to millenials • An alternative to clear messaging/mission
![Page 8: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/8.jpg)
Social media is… • Pretty low cost • Growing by leaps and bounds • An opportunity for conversation • A great way to reach certain audiences • A complement to the messages you’re sharing
through other channels
That said…
![Page 9: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/9.jpg)
http://www.idealware.org/sm_survey/download.php
![Page 10: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/10.jpg)
http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Average social network user = 37 Feb 2010
![Page 11: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/11.jpg)
http://www.internetworldstats.com/stats.htm
![Page 12: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/12.jpg)
http://www.vincos.it/world-map-of-social-networks/
![Page 13: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/13.jpg)
http://radar.oreilly.com/2010/03/facebook-users-from-asia-or-middle-east.html
![Page 14: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/14.jpg)
Why do people participate?
• Keeping up with friendships • Making new friends • Succumbing to social pressure from
existing friendships • Paying it forward • The altruistic impulse • The prurient impulse • The creative impulse • The validation impulse • The affinity impulse
Source: Groundswell (book)
![Page 15: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/15.jpg)
How do people participate?
http://blogs.forrester.com/groundswell/2010/01/conversationalists-get-onto-the-ladder.html
![Page 16: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/16.jpg)
How do people participate?
http://www.gauravonomics.com/blog/forrester-report-on-social-technographics-in-india/
![Page 17: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/17.jpg)
How do people participate?
http://www.forrester.com/Groundswell/profile_tool.html
![Page 18: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/18.jpg)
Great! So now what do I do?
![Page 19: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/19.jpg)
![Page 20: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/20.jpg)
Start by listening
© robertcarlsen
![Page 21: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/21.jpg)
Listening Online
Set up Google alerts, Technorati search, Twitter search, etc. http://socialmedia-listening.wikispaces.com/Tools
• Your name and people connected to your organization • Your organization’s name • Program or event names • Peer/competitor names and program/event names • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings
Source: Beth’s Blog, Beth Kanter
![Page 22: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/22.jpg)
![Page 23: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/23.jpg)
Select the tools based on goals + audience, and what you can manage.
© BoomeraATV
![Page 24: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/24.jpg)
http://beth.typepad.com/beths_blog/2010/02/reflections-social-media-and-ngo-workshop-in-india.html
![Page 25: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/25.jpg)
http://www.slideshare.net/AmberNaslund/ebook-social-media-time-management-2618863
Managing Social Media
![Page 26: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/26.jpg)
Be nice, share, and say thank you.
© OMP Production
![Page 27: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/27.jpg)
![Page 28: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/28.jpg)
should be more conversation,
less marketing
![Page 29: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/29.jpg)
If you want people to care, make it about them… not you!
http://www.angelamaiers.com/2008/09/my-twitter-enga.html
![Page 30: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/30.jpg)
![Page 31: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/31.jpg)
Help the community connect.
© parentprojectmd
![Page 32: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/32.jpg)
![Page 33: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/33.jpg)
![Page 34: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/34.jpg)
![Page 35: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/35.jpg)
Bring all your online communications together.
© fhoke.com
![Page 36: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/36.jpg)
![Page 37: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/37.jpg)
![Page 38: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/38.jpg)
![Page 39: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/39.jpg)
![Page 40: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/40.jpg)
![Page 41: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/41.jpg)
Expand your definition of success
• Increased awareness of your cause • Shift in your org’s reputation • New and repeat program participants, activists, donors • Increased requests for your programs • Pageviews/clicks/comments/fans/etc. • New email addresses/contact info • Signatures/actions taken • Dollars raised • Mentions online
![Page 42: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/42.jpg)
Example
![Page 43: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/43.jpg)
![Page 44: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/44.jpg)
![Page 45: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/45.jpg)
![Page 46: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/46.jpg)
![Page 47: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/47.jpg)
![Page 48: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/48.jpg)
![Page 49: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/49.jpg)
![Page 50: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/50.jpg)
![Page 51: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/51.jpg)
![Page 52: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/52.jpg)
![Page 53: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/53.jpg)
![Page 54: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/54.jpg)
Resources
![Page 55: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/55.jpg)
Resources • NTEN: We Are Media http://www.wearemedia.org • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: Social Media and NGO/CSR Workshop in India http://bit.ly/aHcpbV • Frog Loop: Build Your Own Listening Dashboard http://bit.ly/3JIwZ • Using Social Media To Meet Nonprofit Goals http://www.idealware.org/sm_survey/download.php • Nonprofit Social Media Benchmark Study http://www.e-benchmarksstudy.com/socialmedia/
![Page 56: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/56.jpg)
Let’s stay in touch
facebook.com/bigduck facebook.com/farratrompeter
bigducknyc.com/blog bigducknyc.com/blog/?author=6
twitter.com/bigduck twitter.com/farra
linkedin.com/in/farra
slideshare.net/farra
![Page 57: How NGOs can use Social Media](https://reader033.fdocuments.net/reader033/viewer/2022052410/5556f14ed8b42a0f028b530a/html5/thumbnails/57.jpg)
Thanks!
© Jeremy Crow