Online Contextual Face Recognition: Towards Large Scale Photo Tagging for Sharing
How Mobile Disrupts Social as we know itlam/etl.pdf · photo album Contextual sharing Contextual...
Transcript of How Mobile Disrupts Social as we know itlam/etl.pdf · photo album Contextual sharing Contextual...
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How Mobile Disrupts Social as we know it
Monica LamMobiSocial Computing Lab
Stanford University
Lab affiliates: AVG, Google, ING Direct, Nokia, Samsung.Part of NSF Programmable Open Mobile Internet (POMI) 2020 project.
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Centralized Cloud Services
Social Intranetvs Social internet
ProprietarySocial
Network
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Centralized Cloud Services
Zynga Dependency on Facebook wsj, 10-12-11
ProprietarySocial
Network
ProprietaryApp Platform
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Centralized Cloud Services
ProprietarySocial
Network
ProprietaryMessaging
ProprietaryApp Platform
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Centralized Cloud Services
ProprietarySocial
Network
ProprietaryMessaging
ProprietaryApp Platform
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Diaspora, 2010
LinkedInFB
✦ Must inter-operate across people regardless of privacy concerns.
✦ Need a new experience, not a subset!
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Mobile Can Disrupt
Better than centralized cloud services!
✦ More available
✦ Largest social network
✦ My phone book has all my friends in it!
MainFrame
PC
Cloud
Mobile
ComputerPendulum
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The Phone’s Social Network
Friends in a PartyPhone/Email
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Open Social Mobile (OSM)Messaging-Based Network
Dropbox
gdrive
messaging2+ messaging
2plus
skydrive
LinkedInFB
OSM delivers messages based on user identities. Leverages personal phones & abundant cloud providers.
[WWW 2012]
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The Big PictureProprietary
Social Network
ProprietaryMessaging
ProprietaryApp Platform
OpenSocial
Network
OpenMessaging
OpenApp Platform
PRIVACY MONOPOLY SCALABILITY
But kids don’t care.
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Distributed OS & File Systems✦ Administration
✦ Accounts
✦ Authentication
✦ Access control
✦ Protocols
✦ Multiple devices
✦ Consistency
✦ Real-time update
✦ Data caching
AFS, Coda, ...
✦ Cross platform
✦ Adoption
✦ Usability
✦ Programmability
Betterexperience
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A Better Mobile Social Experience
Monica LamMobiSocial Computing Lab
Stanford University
Lab affiliates: AVG, Google, ING Direct, Nokia, Samsung.Part of NSF Programmable Open Mobile Internet (POMI) 2020 project.
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“They Are Happier and Having Better Lives than I Am”: The Impact of Using Facebook on Perceptions of Others' LivesHui-Tzu Grace Chou and Nicholas Edge. Cyberpsychology, Behavior, and Social Networking. February 2012, 15(2): 117-121
Facebook “offers a gateway for hundreds of shallow relationships and emotionally detached communication”.Christopher Carpenter, "Narcissism on Facebook: Self-promotional and Anti-social Behavior," Personality and Individual Differences,Volume 52, Issue 4, March 2012, Pages 482-486
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Genuine Social
Groupspersistent
on-the-spotno strings attached
Real-time
Creative Collaborative
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Social collaborationmust beA.F.A.P!
(as frictionless as possible)
Metric: # of human synchronizations
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Friction
“Could you take the same picture with our 4 cameras please?”
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Download 2plus from the iPhone app store.
by MobiSocial, Inc.(spinoff from Stanford)
2plus
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Organizational Principle
Files and DirectoriesDropbox
PC
Group chatsOpen Social Mobile (OSM)
Mobile / Social
AppsWeb
Facebook connect
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Social First: Groups First✦ Persistent, ad hoc, on-the-spot
✦ 70% of email are sent to 20% of the recipient groups. [KDD SNA workshop 2011]
✦ Group chats as a first-class object
✦ On the phone for multiple uses
✦ Can be passed around
✦ Illustrate with use case examples ...
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Sharing Instantly& Collaboratively
2plus
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Adding group members as easy as adding email recipients
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Directed Sharing in 1 Click
1.#Touch#‘Apps’#bu/on#
2.#Touch#Blackjack#icon#
Social#context,##cha=ng#with#friends#
Text
Collaborativereal-time
photo album
Contextual sharing
Contextual apps
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From Capture to Recall
Joint folders based on group & sharing purpose
Chat is a transaction log of database updates.
Embedded blob pointers to distributed databases.
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Simplest Collaboration
Monica
Katie
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Click-edit-return in 2 clicks
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Multiparty GamesMonica T. J.
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IN-App Sharing withIdentity Firewall
via 2+
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Open Social Mobile
OSM Message Platform
USERS
APPDEVELOPERS
Frictionless multiparty interactionPrivacy honoring
Social in 2 hours: no servers
Viral spreading across friendsContextual apps get more usage
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MobiSocial Inc.✦ New-breed of social network technology company
✦ Will not monetize users’ communication
✦ No hidden agenda
✦ Goal: to build and leverage an OSM community
✦ individuals, schools, companies, app developers, cloud service providers, device manufacturers, carriers
✦ Open competition will fulfill the promise of mobile
✦ Free to socialize with anybody
✦ More apps: Micro-interactions, education, fitness, finance
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Easy to build OSM apps? Migo High-school Project, 2012
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7 High-school students, 2 freshmen6 Weeks5 Multi-party games
Noes game must be A.F.A.P.!
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Programming Simplicity
Web pages
is like
browser2+ chat
Multi-party games
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CS StereotypeNot Creative
Solitary
Tedious
No impact
Exclusive
Nerdy
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Hypothesis✦ Break the stereotype
✦ Pique the interest: Video concept competition for mobile/social apps
✦ Tinker: mobile social apps
✦ Get them to take a CS class in college
✦ Stanford: 90% of undergrads take a CS class; CS is the largest major
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Open Social Mobile (OSM)
✦ Social 2.0: A phone-based social INTERnet
✦ Free to socialize with anybody
✦ Join the OSM community
Open competition rules!
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Call to Action
✦ Publicize mobisocial video competitionhttp://facebook.com/StanfordMobiSocial
✦ Join the OSM (open social mobile) community http://mobisocial.us
✦ Download 2plus http://get2pl.us