How Microsoft Got Social
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Transcript of How Microsoft Got Social
11 11
Solid social strategy Define social
Find where it belongs in our organization
Decide how much to invest
Decide who would lead it
Determine regional vs. global positioning Determine how Microsoft looks to consumers
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The term Social Media refers to the use of web-based and mobile technologies
to turn communication into an interactive dialogue.
Social media introduces substantial and pervasive changes to communication between organizations,
communities, and individuals enabled by ubiquitously accessible and scalable communication
techniques.
Andreas Kaplan and Michael Haenlein
Jan H. Kietzmann, et al
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The amount of time most companies spend on social strategies
25% -65%
Amount of time spent by consumers on social networking sites
5%
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Our ecosystem of products and how they connect is most real for consumers with Xbox, WP7 & Windows
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“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”
Cicero
42
“I don’t ask for much, I just want
things to work, all the time.” “It has to be simple, easy, like I don't even know it's there.”
“My needs should be
anticipated, then me
t.”
“This helps me get done want I need to get done while leaving me time to keep pushing forward.”
“I want the freedom to stay Blexible and to explore.”
“I don't ask for much, I just want to go a bit further, everyday.”
“I want to be better, bit by bit. I want to be great.”
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“I work hard, because I care.”
“I care about making things better, simpler, more Blexible.”
“There's more than one right way, there's more
than one path and every person should have
the Blexibility to succeed, grow and progress
through the power of innovation.”
“I work to bring this future to everyone so together we can be better, we can be great.”