How many hats can we wear? Leigh Farmer Manager of Communications and PR Horizon Behavioral Health.
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Transcript of How many hats can we wear? Leigh Farmer Manager of Communications and PR Horizon Behavioral Health.
How many hats can we wear?
Leigh FarmerManager of Communications and PRHorizon Behavioral Health
THE LIST
Press Release writerProject managerAdvertising copywriter/ designerEvent planner
Newsletter journalistWebsite content managerSocial media “expert”Lobbyist
The Hat Basics
FOCUS
REMEMBER:
My company
needs me
because...
The Hat Basics
Schedule a meeting with yourself.
The Golden Rules of PR
1. Perception is everything.2. Know what people are talking about.3. What do people care about?4. Always have your elevator pitch ready.5. Be transparent, honest and genuine.6. Don’t sweat the negativity.7. Always be willing to educate. Always be
willing to learn.
Marketing Template
1.Background (any relevant information)
2.Objective3.Talking points (no more than three!!)4.Strategies for implementation
a. Goalb. Task/ Projectc. Date of implementationd. Responsible staff
Marketing Template
Marketing Plan
Goal Strategy Date of implementation Staff ResponsibleTo introduce the new CEO formally to all local governments while educating the representatives about the agency and its value.
To create and implement presentations directed to all local government representatives.
(see separate marketing plan for detail)
Late summer and early fall
Need to request time on individual board meeting agendas
Leigh Farmer
Andre McDaniel
Damien Cabezas
To create more consistent and accurate messaging agency-wide.
Align all marketing materials with online programs and descriptions.
December 2014 Leigh Farmer
Provide an interagency platform for information that is user friendly.
Supervise the redesign of the intra web “Inside”.
June 2015 Leigh Farmer
Jay Goding
ELTDevelop and maintain better relationships with local legislators
Create a quarterly newsletter for legislators that highlights the agency’s top accomplishments and stories
December 2014 Leigh Farmer
Marketing Template
Have this template work for you…
Have director/ program manager fill it out
Benefits: Will keep messaging focused & accurate Creates collateral for this program
Collateral Creation
Hire a freelance graphic designerSet ground rules
Establish response times for requests Price/quarter hour
Track this for later proof you need to hire one! Style guide:
Font Type Color palate Logo usage
You’ve won in life if… Your graphic designer can do web work
Writing
Reuse/ Recycle/ ReduceNewsletters Website Presentations
Link to
Harvest Help
Create brand ambassadors
Collect stories from their departments
Share information with their co-workers
Provide volunteers for your events
Harvest Help
The “may I help you” riff
Harvest Help
HARNESS THE POWER OF:
Backseat Editors Semi-squeaky Wheels
Those that love communication
OTHER HACKS
Legislator in a box: up to 5 pieces of legislation
Measure progress/ success: Surveys (short, easy) Analytics (google/ social media)
TAKE CARE OF YOURSELF
Attend conferencesJoin professional groupsSHARE IDEAS
Let’s Talk