How Lowe's Uses Design & Tech to Innovate @ DRS, 1/27/15
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Kyle Nel, Executive Director Lowe’s Innovation Labs
Transcript of How Lowe's Uses Design & Tech to Innovate @ DRS, 1/27/15
Kyle Nel, Executive Director
Lowe’s Innovation Labs
CH
AN
GE
TIME
CH
AN
GE
TIME
CH
AN
GE
TIME
CHANGE TODAY IS
EXPONENTIAL
Deception of Linear Vs. Exponential
YOU ARE HERE
DeceptiveDisappointment
Disruptive Stress
/ OpportunityChaos / Amazement
PROBLEM 1: Opportunity Overkill
Nov. 22nd 1963
PROBLEM 2: Newton’s 1st Law
Ever had this problem…
© 2013 Lowe’s. All rights reserved.CONFIDENTIAL, intended for internal distribution only.
Lowe’s Innovation Labs Debut
UNCOMMON PARTNERS + SCIENCE FICTION =
Science Fiction Prototyping
Story-Telling to Story-Doing
450+ stories
Shared more than 6,000
times across social media
212,975,000+
Media impressions
40,000+
YouTube views
1,500+ Twitter conversations
Est. reach of more than 8
million impressions
Digital Trends’ Top Tech at
CES Finalist
The Response
Launch Highlights
Launch Highlights
Highlights: CNN, CNBC.com, CNBC Squawk Alley, CNET, The Verge, NBC News, Toronto Star,
Engadget, Digital Trends, Atlanta Journal Constitution, Re/Code, Chain Store Age, Ad Age,
AdWeek, CNBC Nightly Business Report, NBC Today.com, Business Insider, Computer World
Launch Highlights
UNCOMMON PARTNERS + SCIENCE FICTION =
• Same model as decades ago
• Inconsistent customer support
• Inability to gather and analyze drivers of customer needs
• Second language assistance difficult to come by
• High cost inventory management
Retail Now & Decades Ago
Science Fiction Prototyping
Autonomous Retail Service Robot
Autonomous Retail Service Robot
Launch Highlights
• More than 1150 articles across print,
online and broadcast media
• Interest from around the world (UK,
Japan, Germany, Argentina, Australia)
• More than 144k YouTube views
• Featured on NBC’s Today Show
• More than 6,000 Twitter conversations
Launch Highlights
CH
AN
GE
TIME
CHANGE TODAY IS
EXPONENTIAL
